# Advanced Pre-Workout Formulas GNC Has Announced a Significant Update to Its Beyond Raw Line By Kalin Ned | Published 2025-09-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/preworkout-formula References: [prnewswire](https://www.prnewswire.com/news-releases/gnc-supercharges-beyond-raw-line-up-with-new-formula-and-flavors-302554397.html)  [GNC](https://www.trendhunter.com/trends/beyond-raw-lit) expands its Beyond Raw supplement line with the launch of LIT V2, a pre-workout formula presented as a major advancement over its predecessor. The product is characterized by a comprehensive revision of its ingredient profile, which is substantiated by specific scientific claims. Key modifications for GNC's new pre-workout formula include a doubling of Creatine Monohydrate to three grams for improved strength output and an increase in L-Citrulline to five grams to promote enhanced vascularity and [muscle pumps](https://www.trendhunter.com/trends/gorilla-ultimate-pump-complex). The formula also incorporates a blend of nootropics and endurance compounds, such as COGNIZIN for cognitive focus and SENACTIV for sustained athletic performance. [ASTRAGIN](https://www.trendhunter.com/trends/preworkout-gummies) is also included to optimize the body's absorption of these ingredients. With this new version of its pre-workout formula, GNC addresses a growing market preference for cleaner products by eliminating artificial coloring agents, though it maintains a substantial 250mg caffeine content utilizing an extended-release technology for prolonged energy. Image Credit: GNC ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 71% | Activity: 71% | Freshness: 48% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Ingredient Optimization:** The integration of scientifically-backed compounds like COGNIZIN and SENACTIV highlights a move towards highly optimized pre-workout formulations. - **Clean Label Supplements:** GNC's removal of artificial coloring agents in its new formula reflects an increasing demand for clean and transparent supplement products. - **Nootropic Infusion:** The inclusion of nootropics in the Beyond Raw LIT V2 formula indicates a shift towards incorporating brain-boosting ingredients in fitness supplements. ### Where This Applies - **Sports Nutrition:** The advanced formulations in GNC's pre-workout line illustrate emerging trends within the sports nutrition industry for efficacy and innovation. - **Clean-label Products:** The emphasis on removing artificial additives signals a broader industry movement towards clean-label products in the health and wellness sector. - **Cognitive Performance Supplements:** The blend of nootropics in workout supplements is a growing focus in the cognitive performance supplement industry, catering to both mental and physical enhancement needs. ## Related on Trend Hunter - [High-Powered Functional Drinks](https://www.trendhunter.com/trends/beyond-raw-lit-charged.md) - [Color-Changing Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit-preworkout.md) - [Candy-Flavored Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit.md) - [Performance-Boosting Pre-Workout Mixes](https://www.trendhunter.com/trends/gat-sport.md) - [Science-Based Dietary Supplements](https://www.trendhunter.com/trends/gnc-beyond-raw.md) - [Fruity Stamina-Improving Powders](https://www.trendhunter.com/trends/amp-tri-phase.md) - [Highly Stimulating Workout Supplements](https://www.trendhunter.com/trends/ghost-legend-all-out.md) - [Next-Generation Creatine Supplement Systems](https://www.trendhunter.com/trends/musclebuilding-system.md) - [Formulated Pre-Workout Supplements](https://www.trendhunter.com/trends/formulated-preworkout-supplements.md)