# Stimulating Pre-Workout Refreshments The Zoa+ Pre-Workout Energy Drink Has 200mg of Caffeine By Michael Hemsworth | Published 2022-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/preworkout-energy-drink References: [drugstorenews](https://drugstorenews.com/zoa-energy-intros-pre-workout-energy-drink-line) & [zoaenergy](https://zoaenergy.com/collections/zoa-plus)  The Zoa+ pre-workout energy drink is being launched by [Zoa Energy](https://www.trendhunter.com/trends/zoa-powder) as a premium refreshment for athletes and active consumers alike to incorporate into their routine when looking to accelerate their training capabilities. The drinks are formulated with no sugar along with 200mg of caffeine to give the person a boost right when they need it to ensure they don't slack off during training. The product also features vitamins, antioxidants, [electrolytes](https://www.trendhunter.com/trends/phx-drinks), nutrients and nitric oxide support to make it a well-rounded, health-focused refreshment. Chief Energy Officer Dwayne Johnson commented on the new Zoa+ pre-workout energy drink saying, "Zoa+ is an innovative, healthy, bad ass pre-workout energy supplement. As our consumers will experience, we went to great lengths to deliver a dynamite formulation. Between Zoa+ and Zoa, you have one hell of a [Cadillac](https://www.trendhunter.com/trends/off-grid-hospitality) combo of healthy energy products to support all of your daily fitness and life goals.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 11% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Healthy Energy Drinks:** The trend toward healthier energy drinks is growing as consumers look for ways to boost their energy without the negative side effects of sugar and other additives. - **Pre-workout Nutrition:** The pre-workout nutrition trend is taking off as consumers search for ways to fuel their workouts and maximize their performance. - **Wellness-boosting Beverages:** Wellness-boosting beverages are becoming more popular as consumers prioritize their health and seek out products that offer added vitamins, antioxidants, and other nutrients. ### Industries Being Reshaped - **Energy Drink:** The energy drink industry has an opportunity to innovate by creating healthier, more nutrition-focused products that appeal to health-conscious consumers. - **Sports Nutrition:** The sports nutrition industry can benefit from the pre-workout nutrition trend by developing products that provide targeted nutrition and ingredients to maximize athletic performance. - **Functional Beverage:** The functional beverage industry can capitalize on the trend toward wellness-boosting beverages by focusing on creating products that offer a wide range of health benefits and functional ingredients. ## Related on Trend Hunter - [Five-in-One Pre-Workout Supplements](https://www.trendhunter.com/trends/zoa-powder.md) - [Beneficial Energy Drink Expansions](https://www.trendhunter.com/trends/zoa-energy-drink.md) - [Refreshing Caffeinated Pre-Workouts](https://www.trendhunter.com/trends/energyze-preworkout.md) - [Athlete-Approved Energy Drinks](https://www.trendhunter.com/trends/lucozade-alert-mango-peachade-zero-sugar.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Performance Pre-Workout Powders](https://www.trendhunter.com/trends/premium-pre-workout.md) - [Festive Energy Drinks](https://www.trendhunter.com/trends/dwantas-holiday-punch.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Liquified Pre-Workout Supplements](https://www.trendhunter.com/trends/hardlabz.md)