# Virtual Influencer Health Campaigns The WHO Launched a Prevention Campaign with a Virtual Persona By Daniel Johnson | Published 2020-04-07 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/prevention-campaign References: [mobilemarketer](https://www.mobilemarketer.com/news/who-enlists-virtual-influencer-for-covid-19-prevention-campaign/575493/) & [who.int](https://www.who.int/) The [World Health Organization](https://www.trendhunter.com/trends/goodville) launched a prevention campaign for [COVID](https://www.trendhunter.com/trends/visible)-19 featuring a virtual influencer. The virtual influencer is named Knox Frost, and the virtual character was created by a social data firm named Influential. The virtual influencer was designed as a 20-year-old living in Atlanta who provides recommendations on how to alleviate loneliness and anxiety. The prevention campaign was initially launched through an [Instagram](https://www.trendhunter.com/trends/lennnie-x-dove) post informing about the partnership with the Who and a link to a website that accepts donations of $25. The CEO of Influential, Ryan Detert, made a statement about the campaign, "As we've all seen in the media, Gen Z and Millennials need to take this to heart. Having a voice like Knox's will certainly raise awareness, reinforce COVID-19 best practices, and drive donations for WHO.” Image Credit: WHO ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Virtual Influencer Marketing:** Using virtual influencers in marketing campaigns can raise awareness and drive donations for non-profit organizations. - **Prevention Campaigns:** Creating prevention campaigns using virtual influencers can effectively communicate health recommendations to younger generations. - **Social Data Analytics:** Social data firms like Influential can leverage their capabilities to create virtual influencers that resonate with specific target audiences. ### Who This Affects Most - **Non-profit Organizations:** Non-profit organizations can benefit from using virtual influencers to promote and raise donations for important causes. - **Marketing and Advertising:** The marketing and advertising industry can explore new opportunities by incorporating virtual influencers into their campaigns. - **Social Media Analytics:** Companies specializing in social data analytics can offer unique solutions for creating and managing virtual influencers. ## Related on Trend Hunter - [Virtual Health Coaches](https://www.trendhunter.com/trends/goodville.md) - [Uplifting Virtual Influencer Collabs](https://www.trendhunter.com/trends/lennnie-x-dove.md) - [AI-Powered Virtual Influencers](https://www.trendhunter.com/trends/virtual-influencers.md) - [Virtual Influencer Creators](https://www.trendhunter.com/trends/optodolce.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Immersive Wellness-Focused AI Campaigns](https://www.trendhunter.com/trends/ask-my-avatar.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [Influencer Flexitarian Campaigns](https://www.trendhunter.com/trends/violife-1.md)