# T-Pop Energy Marketing Campaigns T-Pop Group Pretzelle Promotes the New 'Ready' Energy Beverage By Kanesa D | Published 2024-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pretzelle References: [adobomagazine](https://www.adobomagazine.com/campaign-spotlight/mccann-worldgroup-thailand-partners-with-tcp-group-to-debut-ready-sparkling-energy-drink/) & [tcp](https://www.tcp.com/en/product/energy-drink/ready/)  [McCann Worldgroup Thailand](https://www.trendhunter.com/trends/smirnoff-ice-drops) has partnered with TCP Group and Pretzelle to launch an innovative campaign for 'Ready,' a specialized energy drink for women that is available in various formulas. The campaign, dubbed 'FUN-energy,' debuted at the start of May, showcasing a new line of [sparkling energy drinks](https://www.trendhunter.com/trends/gorgie-candy-twist) in two exciting flavors. Central to the campaign's strategy is a music-focused marketing approach, leveraging a collaboration with the Pretzelle T-POP girl group to produce an upbeat and lively song titled "I'm Ready." In addition to the music element, the campaign incorporates interactive elements such as dance tutorials and a TikTok challenge, enticing participants with the opportunity to win prizes. 'Ready' is available through participating retailers, and the 'I'm Ready' music video by Pretzelle can be accessed through [YouTube](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman). Image Credit: McCann Worldgroup Thailand, TCP Group ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 22% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Music-driven Marketing:** Music-focused marketing strategies are transforming brand promos by creating memorable auditory experiences. - **Interactive Social Media Campaigns:** Interactive elements like dance tutorials and TikTok challenges foster greater engagement and brand loyalty. - **Gender-specific Energy Drinks:** Specialized energy drinks targeting specific demographics open up opportunities for personalized health and wellness products. ### Where This Applies - **Beverage:** The beverage industry is seeing innovative advancements with gender-specific products like specialized energy drinks for women. - **Music and Entertainment:** The partnership between beverage brands and music groups highlights the growing synergy within the music and entertainment industry. - **Social Media Marketing:** The rise of campaigns featuring interactive social media elements is reshaping the landscape of digital marketing strategies. ## Related on Trend Hunter - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Vibrant Functional Energy Drinks](https://www.trendhunter.com/trends/functional-energy-drinks.md) - [Energizing Video Game-Themed Drinks](https://www.trendhunter.com/trends/gong-cha-enerteas.md) - [Idol-Starring Water Campaigns](https://www.trendhunter.com/trends/innococo.md) - [Cleverly Branded Energy Drinks](https://www.trendhunter.com/trends/playboy-energy-drink.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Athlete-Approved Beverage Ads](https://www.trendhunter.com/trends/accelerator-active-energy1.md)