# Crayon-Paired Pretzel Snacks PRETZELIZED x Crayola Packs are Launching for Back-to-School Season By Laura McQuarrie | Published 2026-07-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pretzelized-x-crayola References: [prnewswire](https://www.prnewswire.com/news-releases/pretzelized-and-crayola-bring-bold-crunch-and-color-to-back-to-school-snacking-302835807.html)  With a new school year on the horizon, parents are stocking up on back-to-school essentials like writing utensils and snacks, and the limited-edition [PRETZELIZED](https://www.trendhunter.com/trends/pretzel-crackers) x [Crayola](https://www.trendhunter.com/trends/crayonthemed-soda) Sea Salt Pretzel Snackers Multipack delivers both. This collaboration matches 10 single-serve bags of PRETZELIZED Sea Salt Pretzel Snackers in ready-to-color packaging with four Crayola crayons in every box. Color-in packaging is popping up across the food and beverage category as brands look for ways to stand out on-shelf, and add value beyond what's inside. This new Sea Salt Pretzel Snackers Multipack is supported by a demand for interactive, screen-free entertainment, and doubles as a hands-on activity that promises to engage kids even after the snack itself is gone. The PRETZELIZED x Crayola Sea Salt Pretzel Snackers Multipack is now at Target and [Whole Foods](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 65% | Activity: 51% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Color-in Packaging:** Interactive packaging transforms everyday snack boxes into creative play surfaces, opening space for brands to extend engagement beyond consumption. - **Snack-and-activity Bundles:** Pairing food with hands-on entertainment reflects growing demand for screen-free value in family-oriented packaged goods. - **Back-to-school Collaborations:** Seasonal partnerships between snack and school-supply brands create limited-edition products that align with high-intent shopping moments. ### Who This Affects Most - **Packaged Snacks:** Functional packaging that doubles as an activity platform gives snack brands new ways to differentiate in crowded retail aisles. - **Children's Products:** Hybrid products combining familiar kid-focused categories signal potential for playful, cross-category experiences that serve both utility and entertainment. - **Retail:** Exclusive or limited seasonal bundles can help retailers turn routine stock-up trips into discovery-driven purchasing occasions. ## Related on Trend Hunter - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md) - [Puzzle-Shaped Fruit Snacks](https://www.trendhunter.com/trends/fruit-puzzlers.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Color-In Noodle Packaging](https://www.trendhunter.com/trends/chicken-katsu-curry-noodles.md) - [Clean-Label Mini Brownies](https://www.trendhunter.com/trends/bakeful.md) - [Retro Protein Supplement Campaigns](https://www.trendhunter.com/trends/metrx-level-up-campaign.md) - [Kid-Friendly Protein Shakes](https://www.trendhunter.com/trends/warrior-kid.md) - [Festive Color-In Coffee Cups](https://www.trendhunter.com/trends/starbucks-holiday-red-cup.md)