# Rolled-Up Pretzel Snacks The Auntie Anne’s Pretzel Rollups Come in Two Varieties By Michael Hemsworth | Published 2021-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-rollups References: [chewboom](https://www.chewboom.com/2021/02/01/auntie-annes-introduces-new-pretzel-rollups/) & [auntieannes](https://www.auntieannes.com) The [Auntie Anne’s](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets) Pretzel Rollups are one of the latest menu offerings from the brand that will provide consumers with a tasty option to pick up when in search of a convenient way to fuel up when out of the house. The pretzel snacks come in two varieties including Turkey & Cheddar and Bacon & Cheddar, which are both made with a rolled version of the brand's [signature pretzel dough](https://www.trendhunter.com/trends/brauhaus-pretzel). The snacks are then baked to a golden brown to give them the perfect texture in contrast to the softer ingredients inside. The Auntie Anne’s Pretzel Rollups are available now at participating locations nationwide and are priced at two for $6 when ordered through the [Pretzel Perks app](https://www.trendhunter.com/trends/auntie-annes-golden-brown-card) between 11am and 2pm. The limited-time snacks are available through April 25, 2021. Image Credit: Auntie Anne’s ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rolled-up Snacks:** Creating more variety and convenience with snack options, such as pretzel rollups, can lead to increased sales and customer satisfaction. - **Limited-time Offerings:** Offering exclusive or seasonal menu items for a limited time can create urgency and excitement among customers, potentially increasing sales and traffic. - **Digital Ordering:** Digital ordering through apps or online platforms can streamline the ordering process, increase efficiency, and provide opportunities for targeted promotions and discounts. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from incorporating more convenient and unique snack options into their menus. - **Hospitality:** The hospitality industry can utilize limited-time offerings and digital ordering options to enhance the customer experience and increase sales. - **Technology:** The technology industry can create innovative solutions for digital ordering and payment systems to meet the growing demand for convenience and efficiency in the food industry. ## Related on Trend Hunter - [Dippable Pretzel Pizza Rolls](https://www.trendhunter.com/trends/cheesy-pizza-pretzel-bites.md) - [Sweetly Finished Pretzel Bites](https://www.trendhunter.com/trends/confetti-pretzel-nuggets.md) - [Seasonal Snow-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets.md) - [Pizza-Style Pretzel Bites](https://www.trendhunter.com/trends/pretzelria-delivery-service.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Chocolate Cookie-Topped Treats](https://www.trendhunter.com/trends/oreo-topped.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Flavor-Fueled Fan Experiences](https://www.trendhunter.com/trends/flavor-blast-challenge.md)