# Cancer Research-Supporting Pretzels Mellow Mushroom's Pretzel Ribbons Help Support a Good Cause By Katherine Pendrill | Published 2023-10-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-ribbons References: [pizzamarketplace](https://www.pizzamarketplace.com/news/mellow-mushroom-creates-menu-items-to-benefit-breast-cancer-research/)  In honor of Breast Cancer Awareness Month, [Mellow Mushroom](https://www.trendhunter.com/trends/lavender-groove-mocktail) has created a new 'Go Pink' cocktail and pretzel ribbons that will help to support the Susan G. Komen. The Susan G. Komen is a well-known non-profit that helps to raise support and awareness in the fight against breast cancer. Mellow Mushroom will be supporting this good cause by donating $1 from every sale of its new [Go Pink Cocktail](https://www.trendhunter.com/trends/tatatini) and [ribbon pretzels](https://www.trendhunter.com/trends/shock-top-and-auntie-annes) to Susan G. Komen. Plus, the brand will also be donating $5 for every $25 gift card purchased online, and give guests a bonus $5 that they may also donate directly to the foundation. As Anne Mejia, VP of Brand Development at Mellow Mushroom, said of the new initiative, "Mellow Mushroom's beverage team crafted a uniquely pink cocktail — using Casamigos Reposado as its key ingredient — and our culinary team transformed our popular pretzel munchie into a 'breast cancer' ribbon to make a very Mellow impact on this important cause." Image Credit: Mellow Mushroom ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 13% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Breast Cancer Awareness:** Mellow Mushroom supports breast cancer awareness through their 'Go Pink' cocktail and ribbon pretzels. - **Cause-based Marketing:** Mellow Mushroom adopts cause-based marketing by donating a portion of sales and gift card purchases to Susan G. Komen. - **Collaborative Philanthropy:** Mellow Mushroom collaborates with Susan G. Komen to raise support for breast cancer research and awareness. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can utilize cause-based marketing strategies to support important causes. - **Non-profit:** Non-profit organizations like Susan G. Komen can partner with businesses to raise funds and awareness. - **Hospitality:** Restaurants and hospitality businesses can implement collaborative philanthropy initiatives to support meaningful causes. ## Related on Trend Hunter - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Pink-Hued Cancer Awareness Sushis](https://www.trendhunter.com/trends/pink-sushi-rolls.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Cancer Awareness-Raising Tacos](https://www.trendhunter.com/trends/baja-style-shrimp-tacos.md) - [Cancer Awareness Protein Bars](https://www.trendhunter.com/trends/fitcrunch-strawberry-strudel.md)