# Cheesy Pretzel Bun Burgers The Habit Burger Grill is Serving Up a New Pretzel Pub Char Burger By Katherine Pendrill | Published 2022-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-pub-char References: [chewboom](https://www.chewboom.com/2022/07/14/new-pretzel-pub-char-spotted-at-the-habit/)  [The Habit Burger Grill](https://www.trendhunter.com/trends/the-korean-bbq-charburger) is sliding right into summer with a new Pretzel Pub Char burger. The Habit is a an American fast casual restaurant chain that's best known for its charbroiled hamburgers, which are made with 100% fresh (not frozen) ground beef chargrilled over an open flame. The chain's Charburgers menu already includes tasty options like the [BBQ Bacon Char](https://www.trendhunter.com/trends/bbq-bacon-burger) and the Teriyaki Char, but now there is a new addition to sample: the Pretzel Pub Char. The Pretzel Pub Char consists of a seasoned chargrilled beef patty topped with white American cheese, ale pub mustard, caramelized onions, green leaf lettuce, tomato, and pickles – all served on a [artisan knotted pretzel bun](https://www.trendhunter.com/trends/la-brea-bakery-soft-pretzel). So far, the new Pretzel Pub Char has only been spotted in Southern California. Image Credit: The Habit Burger Grill ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 32% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pretzel Bun Burgers:** The use of pretzel buns as a burger bun replacement opens up opportunities for food innovation and experimentation. - **Charbroiled Hamburgers:** The use of 100% fresh, chargrilled beef patties presents opportunities for disruption in the fast food industry by offering higher quality ingredients. - **Artisan Fast Casual Restaurants:** The rise of fast casual dining concepts that use fresh, high-quality ingredients and artisanal breads presents opportunities for innovation in the restaurant industry. ### Who This Affects Most - **Fast Food:** Incorporating fresh, high-quality ingredients can disrupt the traditional notion of fast food and create new industry trends. - **Bakery:** The use of artisanal, knotted pretzel buns in the Pretzel Pub Char burger creates new opportunities for bakery innovation and experimentation. - **Hospitality:** The rise of artisan fast casual dining concepts that use fresh, high-quality ingredients presents opportunities for innovation and disruption in the hospitality industry. ## Related on Trend Hunter - [Spicy Chargrilled Burgers](https://www.trendhunter.com/trends/jalapeo-char.md) - [Umami-Flavored Burgers](https://www.trendhunter.com/trends/the-korean-bbq-charburger.md) - [Double-Patty Steakhouse Sandwiches](https://www.trendhunter.com/trends/steakhouse-char-melt.md) - [Cuban Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/cubano-charburger.md) - [Pretzel-Filled Fast-Food Sandwiches](https://www.trendhunter.com/trends/pretzel-bacon-pub.md) - [Affordable Hot Dog Menus](https://www.trendhunter.com/trends/the-habit-burger-grill-1.md) - [Pub-Inspired QSR Burgers](https://www.trendhunter.com/trends/pretzel-pubster.md) - [Pretzel Bun Steakburgers](https://www.trendhunter.com/trends/pretzel-bacon-bbq-steakburger.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md)