# Philly-Style Pretzel Pizzas Philly Pretzel Factory Just Launched the New Pretzel Pizza By Katherine Pendrill | Published 2023-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-pizza References: [foodgressing](https://foodgressing.com/philly-pretzel-factory-thinks-inside-the-box-with-new-pretzel-pizza/)  Philly Pretzel Factory, the fan-favorite Philly-style pretzel brand, just announced the rollout of its newest new menu item: the Pretzel Pizza. Launched with the tagline, "Eat it crust first," the new dish is a delicious cross between Philly Pretzel Factory's signature soft pretzels and a classic pizza. The pizza dough is made from the brand's signature pretzel flour and consumer currently have the option to enjoy plain cheese on top, or the classic combo of cheese and pepperoni. The pizza is currently available at the brand's Mayfair and Virginia Beach locations. However, the plan is for the chain to roll out the new Pretzel Pizza at all Philly Pretzel Factory locations in order to give as many people as possible the chance to try out this cheesy and salty creation. Image Credit: Philly Pretzel Factory ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 39% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Philly-style Pretzel Pizzas:** The new Pretzel Pizza combines the signature soft pretzels of Philly Pretzel Factory with the classic flavors of pizza. - **Signature Pretzel Flour:** The use of the brand's signature pretzel flour in the pizza dough offers a unique twist on traditional pizza crust. - **Cheese and Pepperoni Combo:** The option to enjoy plain cheese or the classic combo of cheese and pepperoni provides a delicious variety for customers. ### Sectors Adopting This - **Fast Casual Restaurants:** The introduction of Pretzel Pizza by Philly Pretzel Factory adds a unique and savory option to the fast casual restaurant industry. - **Snack Food Manufacturing:** The combination of soft pretzels and pizza flavors in the Pretzel Pizza creates a disruptive innovation opportunity in the snack food manufacturing sector. - **Franchise Chains:** The plan to roll out the new Pretzel Pizza at all Philly Pretzel Factory locations presents an opportunity for franchise chains to expand their menu offerings with this popular hybrid dish. ## Related on Trend Hunter - [Dippable Pretzel Pizza Rolls](https://www.trendhunter.com/trends/cheesy-pizza-pretzel-bites.md) - [Cheesy Pretzel Pizza Crusts](https://www.trendhunter.com/trends/cheesefilled-pretzel-crust.md) - [Philly Cheese Pizza Menus](https://www.trendhunter.com/trends/philly-cheese-steak-craft-series.md) - [Pretzel-Inspired Snack Products](https://www.trendhunter.com/trends/pretzel-crackers.md) - [Pizza-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-nuggets.md) - [Cheese-Stuffed Pretzels](https://www.trendhunter.com/trends/combos-pizzeria-baked-pretzel.md) - [Pizza-Inspired Cheesesteak Sandwiches](https://www.trendhunter.com/trends/pizza-cheesesteak.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Pull-Apart Pretzel Bread Snacks](https://www.trendhunter.com/trends/pretzel-pullapart-bread.md)