# Beer-Infused Ice Creams The Graeter's x Braxton Brewing Co. Stout & Pretzel Ice Cream is Savory By Michael Hemsworth | Published 2017-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-ice-cream References: [trndmonitor](https://trndmonitor.com/food-spotlight-graeters-ice-cream-and-braxton-brewing-co-bring-fans-first-collaborative-ice-cream-flavor/) The [Graeter's](https://www.trendhunter.com/trends/graeters-bourbon-ball) x [Braxton Brewing Co.](https://www.trendhunter.com/trends/milk-stouts) Stout & Pretzel Ice Cream is the product of a collaboration between the two brands that uses a series of premium ingredients for truly exceptional dessert product. Created with the Dead Blow Tropical Stout, the ice cream is infused with crunchy pretzels to make it almost like a cold, creamy take on having a beer at the bar complete with a salty snack. The Graeter's x Braxton Brewing Co. Stout & Pretzel Ice Cream comes as a very on-trend creation given the increasing popularity in [craft beer](https://www.trendhunter.com/trends/peanutbutter-milk-stout) and locally made food products. The ice cream is reported to be sweet, creamy, salty and complex in flavor to make it a true winner for anyone who is looking for an unexpectedly delicious indulgence. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Craft Beer:** Disruptive innovation opportunity: Explore the potential for incorporating craft beer flavors into various food and beverage products. - **Locally Made Food:** Disruptive innovation opportunity: Create partnerships between local breweries and food brands to develop unique and regionally-inspired products. - **Unconventional Desserts:** Disruptive innovation opportunity: Experiment with unexpected flavor combinations and premium ingredients to create indulgent, gourmet desserts. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop new products that cater to the growing demand for unique and innovative food and beverage experiences. - **Craft Brewing:** Disruptive innovation opportunity: Explore collaborations with other industries, such as food and desserts, to expand the reach and appeal of craft beers. - **Ice Cream:** Disruptive innovation opportunity: Introduce innovative flavors and ingredients to the ice cream market to attract adventurous consumers seeking new taste experiences. ## Related on Trend Hunter - [Raspberry-Laced Milk Stouts](https://www.trendhunter.com/trends/milk-stouts.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Candied Whiskey Ice Creams](https://www.trendhunter.com/trends/graeters-bourbon-ball.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Collaboration Cracker-Infused Ice Creams](https://www.trendhunter.com/trends/graeters-x-skyline-spice-ice-cream.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Roller Coaster-Inspired Ice Creams](https://www.trendhunter.com/trends/graeters-beast-feast.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md)