# Seasonally Spiced Pretzel Snacks Pretzel Crisps Pumpkin Spice White Creme are Packed with Flavor By Michael Hemsworth | Published 2025-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-crisps-pumpkin-spice-white-creme References: [snackandbakery](https://www.snackandbakery.com/articles/114230-snack-factory-rereleases-pumpkin-spice-pretzels) & [snackfactory](https://www.snackfactory.com)  Pretzel Crisps Pumpkin Spice White Creme have been announced by [Campbell's](https://www.trendhunter.com/trends/smores-pretzel-crisps)-owned [Snack Factory](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps) as its latest and greatest snack option for seasonal flavor fans alike to pick up this autumn. The snack is crafted with the brand's signature flat, crispy pretzels that are dipped in white creme before being topped with a pumpkin spice-flavored drizzle overtop. The snack will make its debut in a variety of pack sizes with Kroger and Meijer receiving stock priced at $4.69, while shoppers can also find them in club-sized packs at [Sam's Club](https://www.trendhunter.com/trends/holiday-variety-snack-pack) for $9.48. Associate VP of Pretzels at Campbell's Justin Matijcio spoke on the Pretzel Crisps Pumpkin Spice White Creme saying, "Pumpkin Spice season wouldn’t be complete without the return of our beloved Snack Factory Pumpkin Spice White Crème Pretzel Crisps. Dipped in an irresistible white crème and topped with pumpkin spice drizzle, these deliciously thin and crunchy Pretzel Crisps deliver the perfect balance of sweet and salty in every bite. They are only here for a short time, so grab them while you can!” Image Credit: Snack Factory ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 13% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Snacking:** Limited-time seasonal snacks create a sense of urgency and exclusivity among consumers, driving them to purchase quickly and in bulk. - **Flavor Innovation:** Brands are experimenting with unique flavor combinations like pumpkin spice and white creme, appealing to adventurous taste buds and expanding product lines. - **Hybrid Confections:** Combining elements from different snack categories, such as pretzels with dessert flavors, satisfies diverse consumer cravings in a single product. ### Where This Applies - **Confectionery:** The confectionery industry is benefiting from incorporating holiday-themed flavors, which generate heightened consumer interest and boost seasonal sales. - **Retail Packaging:** Retail packaging sees innovation with versatile pack sizes catering to individual snacking preferences and bulk purchase opportunities. - **Seasonal Foods:** Seasonal foods gain attention through strategic limited edition releases that align perfectly with consumer holiday traditions and cravings. ## Related on Trend Hunter - [Sweet Seasonal Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Autumnal Donut-Flavored Pretzels](https://www.trendhunter.com/trends/flipz-apple-cider-donut.md) - [Sweetly Seasoned Pretzel Snacks](https://www.trendhunter.com/trends/cinnamon-sugar-bites.md) - [Prepackaged Autumnal Creme Pies](https://www.trendhunter.com/trends/oatmeal-creme-pies.md) - [Cafe-Themed Cracker Snacks](https://www.trendhunter.com/trends/pumpkin-spice-grahams.md) - [Fall-Ready Cookie Flavors](https://www.trendhunter.com/trends/pumpkin-spice-oreos.md) - [Autumnal Bite-Sized Apple Treats](https://www.trendhunter.com/trends/apple-cinnamon-bitz.md) - [Popcorn-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-popums.md)