# Artisanal Pretzel Chips These Gourmet Pretzels Serve as a Healthy Alternative to Potato Chips By Katherine Pendrill | Published 2016-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-chips References: [trndmonitor](https://trndmonitor.com/company-spotlight-pressels-dream-pretzels/) & [pressels](http://pressels.com/) Pressels is a line of gourmet pretzel chips that come in popular New York deli-style bagel flavors. In recent years, consumers have begun demanding healthier alternative to traditional snack foods. With 80 percent less fat than potato chips, these pretzels serve as a perfect choice for health-conscious consumers. Pressels are gourmet pretzel chips that come in the shape of tiny bagels. There are three deli-style flavors available, including Sesame, Everything and Original. The company only uses [natural ingredients](https://www.trendhunter.com/trends/knead-ems) to make the pretzels, meaning the snack is free from GMOs, as well as any artificial colors, flavors and preservatives. With a crunchy texture that is reminiscent of a potato chip, the gourmet pretzels serve as a [healthier snack option](https://www.trendhunter.com/trends/simply-snacks) that does not sacrifice flavor. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Snack Alternatives:** Pressels fill the need for consumers' demand for healthier snack alternatives. - **Natural Ingredients:** Pressels offer a healthier snack option by utilizing natural ingredients which cater to consumers' increasing interest in health and wellness. - **Gourmet Pretzel Chips:** The creation of Pressels represents a shift towards gourmet pretzel chips as a trendy alternative to traditional snacks. ### Who This Affects Most - **Snack Foods Industry:** Pressels serve as a potential innovation opportunity for traditional snack food companies who may want to incorporate healthier snack options into their product lines. - **Health Food Industry:** Pressels represent a potential opportunity for health food companies to expand their product offerings with gourmet snack options that cater to health-conscious consumers. - **Organic Foods Industry:** With the use of natural ingredients and avoidance of GMOs and artificial preservatives, Pressels may appeal to the organic foods market and be a disruptive innovation opportunity in that industry. ## Related on Trend Hunter - [Crispy Hybrid Snack Crackers](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Crispy Superfood Pretzels](https://www.trendhunter.com/trends/stellar-pretzel-thins.md) - [Herbaceous Pretzel Chip Snacks](https://www.trendhunter.com/trends/pretzel-pita-chips.md) - [Crispy Protein Pretzels](https://www.trendhunter.com/trends/protein-pretzel.md) - [Gourmet Sourdough Pretzel Snacks](https://www.trendhunter.com/trends/sourdough-pretzel.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/fitzels.md) - [Cheesy Pretzel Bite Snacks](https://www.trendhunter.com/trends/cheese-pretzel-bites.md)