# Pretzel Bacon Burgers Wendy's Debuts the New Pretzel Baconator Burger at Participating Locations By Kanesa D | Published 2023-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-baconator References: [fastfoodpost](https://www.fastfoodpost.com/wendys-launches-new-pretzel-baconator/) & [wendys](http://wendys.com)  [Wendy's](https://www.trendhunter.com/trends/pretzel-bacon-pub) is set to captivate taste buds with the upcoming launch of the Pretzel Baconator, adding a delectable twist to the brand's iconic bacon sandwich. Anticipated to hit menus nationwide during the week of November 20-26, 2023, some consumers may be able to purchase the new burger early as part of a soft launch. The Pretzel Baconator boasts two fresh, never-frozen beef patties adorned with two slices of American cheese, [six strips of Applewood-smoked bacon](https://www.trendhunter.com/trends/smoky-bacon-cheddar-stack), ketchup, and mayo, all nestled between an extra-soft [pretzel bun](https://www.trendhunter.com/trends/pretzel-pubster). Available for a limited time, customers can indulge in the Pretzel Baconator as a solo entree for $5.89. For those seeking a more filling experience, the option to "Make it a Combo" includes a choice of side and a drink, with a suggested starting price of $8.29. Image Credit: Wendy's ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 74% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pretzel Bacon Burgers:** Wendy's new Pretzel Baconator burger is set to captivate taste buds with its delectable twist on the iconic bacon sandwich. - **Soft Launch:** Some consumers may have the opportunity to purchase the new Pretzel Baconator burger early as part of a soft launch. - **Limited Time Offer:** The Pretzel Baconator burger is only available for a limited time, giving customers a unique indulgence. ### Where This Applies - **Fast Food:** The Pretzel Baconator burger offers a potential disruptive innovation opportunity in the fast food industry. - **Burger Chains:** Wendy's new Pretzel Baconator burger can create a disruptive innovation opportunity within the burger chain industry. - **Food and Beverage:** The limited time offer of the Pretzel Baconator burger presents a disruptive innovation opportunity in the food and beverage industry. ## Related on Trend Hunter - [Pretzel-Filled Fast-Food Sandwiches](https://www.trendhunter.com/trends/pretzel-bacon-pub.md) - [Extra-Spicy Bacon Burgers](https://www.trendhunter.com/trends/blazin-baconator.md) - [Piquant Bacon-Packed Burgers](https://www.trendhunter.com/trends/wendys-blazin-baconator.md) - [Indulgent Wintertime Smash Burgers](https://www.trendhunter.com/trends/pretzel-bacon-smasher.md) - [Pretzel Roast Beef Burgers](https://www.trendhunter.com/trends/pretzel-roast-beef-burger.md) - [Sports-Event-Inspired QSR Deals](https://www.trendhunter.com/trends/3-son-of-baconator.md) - [Bacon-Inspired Limited-Edition Snacks](https://www.trendhunter.com/trends/cheezit-and-wendys.md) - [Exclusive Complimentary Burger Promos](https://www.trendhunter.com/trends/wendys-baconator-blitz.md) - [Collaborative Bacon Burger-Flavor Snacks](https://www.trendhunter.com/trends/baconator-cheezit.md)