# Hefty Pretzel Bun Burgers Burger King is Selling a New Pretzel Bacon King in Canada By Katherine Pendrill | Published 2019-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-bacon-king References: [chewboom](https://www.chewboom.com/2019/09/09/burger-king-canada-spotted-selling-new-pretzel-bacon-king/) With Octoberfest just around the corner, it appears that fast food brands like Burger King may be giving a subtle nod to the festival with menu items like the new Pretzel Bacon King. Served on a fluffy pretzel bun, this new dish combines a Bavarian classic with North America's favorite comfort food. The new Pretzel Bacon King is a hearty new offering from Burger King Canada. The sandwich is similar to a classic cheeseburger with its two Whopper patties, four slices of American cheese, and a few strips of crispy bacon. The biggest difference is that this hearty burger is served on a new Pretzel Bun. While the new burger appears to be a Canadian exclusive, US consumers have certainly demonstrated their own love for a fluffy pretzel bun. Image Credit: *Burger King Canada.* ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fluffy Pretzel Buns:** Exploring the trend of using fluffy pretzel buns in fast food burgers presents an opportunity for creating unique and indulgent menu options. - **Bavarian-inspired Fast Food:** The rise of Bavarian-inspired fast food items like the new Pretzel Bacon King reveals a trend that can be leveraged to attract customers with a taste for international flavors. - **Cross-cultural Fast Food Fusion:** The combination of North America's favorite comfort food with a Bavarian classic demonstrates the trend of cross-cultural fast food fusion, highlighting the potential to attract a wider customer base. ### Who This Affects Most - **Fast Food:** The fast food industry can benefit from the trend of incorporating unique burger buns and international flavors by introducing innovative menu items that differentiate themselves from competitors. - **Bakery:** The bakery industry can seize the opportunity to supply fluffy pretzel buns to fast food chains and capitalize on the trend of incorporating these buns in their burger offerings. - **Food and Beverage Packaging:** The food and beverage packaging industry can create packaging solutions tailored for pretzel bun burgers to enhance the presentation and consumer experience of these unique menu options. ## Related on Trend Hunter - [Pretzel Bacon Burgers](https://www.trendhunter.com/trends/pretzel-baconator.md) - [Flavorful Peppercorn Burgers](https://www.trendhunter.com/trends/peppercorn-king.md) - [Boozy Maple BBQ Burgers](https://www.trendhunter.com/trends/maple-whisky-bbq-king.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Pretzel-Filled Fast-Food Sandwiches](https://www.trendhunter.com/trends/pretzel-bacon-pub.md) - [Cheesy Pretzel Bun Burgers](https://www.trendhunter.com/trends/pretzel-pub-char.md) - [Elongated Double-Patty Cheeseburgers](https://www.trendhunter.com/trends/extra-long-cheeseburger.md) - [Saucy Horseradish QSR Burgers](https://www.trendhunter.com/trends/zesty-horseradish-king.md) - [Sweet Candied Bacon Burgers](https://www.trendhunter.com/trends/candied-bacon-whopper.md)