# Pretzel Bun Chicken Sandwiches Freddy's Just Dropped a New Pretzel Bacon Bbq Chicken Sandwich By Katherine Pendrill | Published 2024-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretzel-bacon-bbq-chicken-sandwich References: [prnewswire](https://www.prnewswire.com/news-releases/freddys-launches-pretzel-bacon-bbq-steakburger--chicken-sandwich-and-lemon-cream--orange-cream-frosts-302138433.html)  [Freddy's](https://www.trendhunter.com/trends/pretzel-bacon-bbq-steakburger) Frozen Custard & Steakburgers is bringing back its fan-favorite [Pretzel](https://www.trendhunter.com/trends/pretzel-bacon-smasher) Bacon BBQ Steakburger and introducing a brand-new Pretzel Bacon [BBQ Chicken Sandwich](https://www.trendhunter.com/trends/bos-carolina-gold-chicken-sandwich). Available now through July 2nd from all Freddy's locations nationwide, the new Pretzel Bacon offerings are a tasty way to usher in summer. The new Pretzel Bacon BBQ Chicken Sandwich comes with a tender grilled or crispy chicken fillet topped with bacon, onion, bourbon BBQ sauce, and Fat Tire Beer Cheese, all served on a toasted pretzel bun. Similarly, the returning Pretzel Bacon BBQ Steakburger features two steakburger patties topped with melted American cheese, two strips of bacon, onion, bourbon BBQ sauce, and Fat Tire Beer Cheese, all served on a pretzel bun. Image Credit: Freddy's Frozen Custard & Steakburgers ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 27% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pretzel Bun Sandwiches:** Incorporating unique pretzel buns into their sandwich offerings, Freddy's is capitalizing on consumer interest in novel flavor combinations. - **BBQ Chicken Sandwiches:** By introducing a barbecue chicken sandwich with innovative flavor profiles, Freddy's is catering to customers seeking savory twists on classic dishes. - **Summer Promotion Menu:** Launching limited-time summer offerings, Freddy's is creating excitement and driving sales through seasonal menu additions. ### Where This Applies - **Fast Food Industry:** The fast food industry can explore new menu options featuring unique bread choices like pretzel buns to attract customers looking for inventive dining experiences. - **Casual Dining Sector:** Casual dining restaurants can innovate by introducing bold flavors and barbecue variations in chicken sandwiches to differentiate their menu offerings and appeal to a broader audience. - **Restaurant Marketing:** Restaurant marketing professionals can capitalize on seasonal promotions like summer-themed menus to create buzz, drive foot traffic, and boost customer engagement. ## Related on Trend Hunter - [Pretzel Bun Steakburgers](https://www.trendhunter.com/trends/pretzel-bacon-bbq-steakburger.md) - [Grilled Chicken Club Sandwiches](https://www.trendhunter.com/trends/chicken-club-sandwiches.md) - [Decadent Summer Fast-Food Menus](https://www.trendhunter.com/trends/double-bacon-bbq-steakburger.md) - [Extra-Meaty Barbecue Burgers](https://www.trendhunter.com/trends/bbq-brisket-steakburger.md) - [Autumnal Comfort Food Burgers](https://www.trendhunter.com/trends/smoky-bacon-cheddar-stack.md) - [Artisan Flavor Burger Menus](https://www.trendhunter.com/trends/freddys-menu-items.md) - [Grilled Cheese-Inspired Burgers](https://www.trendhunter.com/trends/grilled-cheese-steakburger.md) - [Pretzel-Filled Fast-Food Sandwiches](https://www.trendhunter.com/trends/pretzel-bacon-pub.md) - [Deluxe Crispy Fish Sandwiches](https://www.trendhunter.com/trends/crispy-fish-sandwich.md)