# Pretzel Bun Breakfast Sandwiches The Pretz Mex Egg Sandwich Boasts Fresh Eggs and Spicy Guacamole By Katherine Pendrill | Published 2017-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretz-mex-egg-sandwich References: [chewboom](http://www.chewboom.com/2017/06/25/brueggers-serves-new-pretz-mex-sweet-georgia-turkey-sandwiches/) & [facebook](https://www.facebook.com/Brueggers/photos/a.10150610175589125.393797.8651889124/10154932772819125/?type=3&theater) With so many [QSR](https://www.trendhunter.com/trends/wendys-breakfast-burrito) chains offering breakfast sandwiches, Bruegger’s [Bagels](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich) is attempting to stand out from the crowd with its new Pretz Mex Egg Sandwich. By combining its signature Pretzel Bagel with Mexican-inspired ingredients, the sandwich offers consumers something beyond the standard duo of eggs and bacon. The Pretz Mex Egg Sandwich is a limited-edition breakfast dish that is made with the chain's [salty Pretzel Bagel](https://www.trendhunter.com/trends/ham-and-swiss-pretzel-sliders). The bagel is then topped with a fresh-cracked egg, Swiss cheese, peppered bacon and a serving of spicy guacamole. The new sandwich is meant to serve as a summery morning meal option that can be enjoyed in the store or one the go. To complete the meal, Bruegger’s Bagels is also offering a tropical Coconut Coffee drink that can be enjoyed hot or over ice. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **QSR Breakfast Sandwiches:** Opportunity to innovate and differentiate breakfast sandwiches offered by QSR chains by incorporating unique flavors and ingredients. - **Mexican-inspired Fusion Cuisine:** Potential for disruptive innovation by combining traditional Mexican ingredients with other cuisines to create unique and flavorful dishes. - **Limited-edition Menu Items:** Opportunity to attract customers and create excitement through the introduction of limited-time menu items that offer unique flavors and experiences. ### Sectors Adopting This - **Quick-service Restaurants (QSR):** Disruptive innovation in breakfast sandwich offerings can help QSR chains capture a larger share of the breakfast market and differentiate themselves from competitors. - **Food and Beverage:** Fusion cuisine presents disruptive innovation opportunities for food and beverage companies to create unique and trendy products that cater to changing consumer preferences. - **Restaurant Industry:** Introduction of limited-edition menu items can help restaurants attract new customers, create buzz, and drive sales by offering exclusive and time-limited dining experiences. ## Related on Trend Hunter - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md) - [Loaded Breakfast Sandwiches](https://www.trendhunter.com/trends/chipotle-chicken-egg-avocado-on-ciabatta.md) - [Bodega-Style Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-cheese-bagel-breakfast-sandwich.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Satisfying Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich.md) - [Egg Mousse Breakfast Sandwiches](https://www.trendhunter.com/trends/eggcado-breakfast-sandwich.md) - [Bagel-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich.md) - [Pickled Jalapeno Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-jalapeno-breakfast-sandwiches.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md)