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# Curvaceous Model-Backed Apparel
PrettyLittleThing and Marilyn Melo Launch the Brand's Latest Edit

By Elena Rahman | Published 2022-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/prettylittlething-and-marilyn-melo
References: [prettylittlething](https://www.prettylittlething.ca/shop-by/plt-presents/marilyn-melo.html)

[PrettyLittleThing](https://www.trendhunter.com/trends/la-la-anthony) and Marilyn Melo partnered up to launch the fashion brand's latest edit. Known for her figure-enhancing outfits, Marilyn Melo brings some of her stylistic choices to the new range. The collection features [curve-focused apparel](https://www.trendhunter.com/trends/body-by-miraclesuit) to create shapely silhouettes for everyone.

With versatility and body positivity at its core, the collection offers pieces suitable for a variety of occasions. Some featured pieces include a hot pink bodycon dress, a pair of cargo bottoms, neon hued tops, and [patterned bathing suits](https://www.trendhunter.com/trends/tyler-mcgillivary-3). Overall, the collection features various futuristic prints and bold colors made with mesh fabrics. The model-backed collection created figure-flattering pieces in bodycon styles to help consumers feel confident all summer as the warmer months approach.

Image Credit: PrettyLittleThing

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 84% | Activity: 64% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Curve-focused Apparel:** Opportunity for companies to create curve-focused apparel that boosts body positivity and offers versatility for a variety of occasions.
- **Figure-flattering Pieces:** Opportunity for companies to create figure-flattering pieces in bold prints and colors using innovative fabrics like mesh.
- **Model-backed Collections:** Opportunity for collaborations between fashion brands and models to create collections that cater to specific styles and offer a unique twist to fashion enthusiasts.

### Sectors Adopting This

- **Fashion Industry:** There is an opportunity for the fashion industry to offer more curve-focused and figure-flattering pieces that cater to a diverse range of consumers.
- **Retail Industry:** There is an opportunity for the retail industry to provide a range of options that offer versatility and positivity in apparel choices for consumers.
- **Modeling Industry:** There is an opportunity for the modeling industry to enhance the impact models can make by partnering with fashion brands to create collections that cater to specific styles and trends.

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