# Breast -Themed Apparel PrettyLittleThing and CoppaFee!l Partner for Breast Cancer Awareness By Elena Rahman | Published 2021-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prettylittlething-and-coppafeel References: [retailgazette](https://www.retailgazette.co.uk/blog/2021/10/prettylittlething-teams-up-with-coppafeel-for-breast-cancer-awareness-month/?utm_source=feedly&utm_medium=rss&utm_campaign=prettylittlething-teams-up-with-coppafeel-for-breast-cancer-awareness-month) & [prettylittlething.us](https://www.prettylittlething.us/shop-by/coppafeel.html) [PrettyLittleThing](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer) and [CoppaFeel](https://www.trendhunter.com/trends/asda-tickled-pink)! collaborate for the second year in a row to launch a collection that promotes breast cancer awareness throughout its designated month of October. The retailer's new range includes 11 pieces available in sizes extra small to large. CoppaFeel! is a charity working towards educating young people on the importance of being aware and how regular breast checking could save their lives. This year's collection includes [nightwear, lingerie, and accessories](https://www.trendhunter.com/trends/postsurgery-undergarment) designed to showcase different breast sizes, shapes, and colors to foster a sense of inclusivity among people with breasts. Above all, the curated collection aims to continue the work that CoppaFeel! does to the retailer's large customer base to educate people around the world. Image Credit: PrettyLittleThing ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 69% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness Apparel:** The success of this collaboration inspires new partnerships between charity organizations and fashion retailers to bring awareness to important causes. - **Inclusivity in Fashion:** The trend promotes inclusivity in fashion by designing products that cater to diverse body types and sizes. - **Socially Conscious Fashion:** More fashion retailers are joining forces with charity organizations to create socially conscious apparel, indicating a growing demand for ethical and sustainable fashion products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers are partnering with charity organizations and investing in socially conscious apparel to appeal to a more socially aware consumer market. - **Charity:** Charity organizations are collaborating with fashion retailers to raise awareness about important causes and tap into a wider customer base. - **Health and Wellness:** Companies are partnering with organizations that promote health and wellness to extend their reach and tap into a health-conscious consumer market. ## Related on Trend Hunter - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Cancer Awareness Shopping Bundles](https://www.trendhunter.com/trends/asda-tickled-pink.md) - [Cancer Awareness CPG Packaging](https://www.trendhunter.com/trends/unilever-pink-packaging.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md)