# Four-Step Haircare Systems Prettykind Boasts a Product Kit That is Perfect for Curly Hair By Kalin Ned | Published 2022-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prettykind-boasts-a-product-kit-that-is-perfect-for-curly-hair References: [iamaprettykind](https://www.iamaprettykind.com/collections/4-step-system/products/complete-curl-care-for-luxurious-curls#benefits) This four-step haircare system is offered by Prettykind, a Canadian-based and Black-owned company that launched in 2020. It focuses on creating products for effortless and accessible (meaning "all shades, tones, and strand types") makeup and haircare routines. The [Curly](https://www.trendhunter.com/trends/curl-math) 4-Step System includes a Gentle & Moisturizing Shampoo, an Ultra Moisturizing & Hydrating Conditioner, a Moisturizing Hair Lotion, and a Poppin Curls Styler designed for a Pretty Perfect Wash & Go. The quartet of products delivers a number of benefits due to a high-quality blend of ingredients. While [Flax](https://www.trendhunter.com/trends/city-boot) Seeds work tirelessly to restore, moisturize, and define the user's curl, the Nettl Leaf Extract and Corn Silk Extract stimulate new hair growth. The four-step haircare system also includes Slippery Elm, which is great for detangling and softening, Grapeseed Oil for taming unwanted frizz in hairdos, Moringa Oil to improve overall health. Image Credit: Prettykind ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Multistep Haircare:** Companies can innovate by creating haircare systems that target specific needs and types of hair. - **Inclusive Beauty:** Brands can disrupt the beauty industry by developing products that are designed for all skin tones and hair types. - **Natural Haircare Products:** Businesses can differentiate themselves by using high-quality natural ingredients in their haircare products. ### Where This Applies - **Haircare Industry:** Brands in the haircare industry can create inclusive and targeted product lines to appeal to more diverse customers. - **Beauty Industry:** Inclusive beauty products that consider all skin tones and hair types can disrupt the beauty industry. - **Natural Personal Care Industry:** Companies can gain a competitive edge by using natural ingredients in their personal care products, including haircare. ## Related on Trend Hunter - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Uncomplicated Curly Haircare](https://www.trendhunter.com/trends/curl-math.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Coarse Haircare Collections](https://www.trendhunter.com/trends/redken-1.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Blueberry Extract Haircare Products](https://www.trendhunter.com/trends/curls-blueberry-bliss.md)