# Bird Feather-Inspired Mascaras The Feathers Mascara from Pretty Vulgar Creates Length and Volume By Riley von Niessen | Published 2017-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-vulgar References: [sephora](http://www.sephora.com/the-feathers-mascara-P419269?skuId=1949767&icid2) & [prettyvulgar](https://www.prettyvulgar.com/shop.html?gclid=CN-Oy7r-5dMCFZWEswodX10GVA) Pretty Vulgar, a cosmetics brand that's celebrated by beauty fanatics for its immaculate packaging and positive mantra that celebrates diversity and individuality, updated its selection with The Feathers Mascara. The [long-wearing mascara](https://www.trendhunter.com/trends/wrap-lash-mascara) comes in a luxurious tube that's colored Millennial pink and white, and is shaped like a Greek pillar. On top of the tube, a tiny bird is featured in a matching hue of metallic pink -- making the product instantly recognizable. The bird on the tube corresponds with the shape of the mascara brush as well, which is made to resemble a feather. Due to its [innovative shape](https://www.trendhunter.com/trends/innovative-mascara-applicator), Pretty Vulgar's The Feathers Mascara is able to create [dramatic length and volume](https://www.trendhunter.com/trends/extensionist-mascara) -- all while nourishing hairs with pro-vitamin B5 and sodium hyaluronate. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Feather-inspired Mascaras:** More brands may be inspired to create unique shaped mascara brushes based on animals and their parts to enhance mascara application. - **Luxury Packaging in Cosmetics:** Cosmetic brands may be prompted to invest in high-end packaging to make their products stand out on shelves and entice customers. - **Nourishing Mascara Formulas:** More cosmetic brands may look to create mascaras that also nourish and condition eyelashes to appeal to health-conscious customers. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry has an opportunity to stay competitive by investing in innovative packaging and formula technologies to create unique products. - **Beauty Manufacturing Industry:** Manufacturers in the beauty industry have the opportunity to create specialized mascara brushes using animal, plant or other unique shapes that can help in easy and effective mascara application. - **E-commerce Industry:** E-commerce industry may create a niche to sell exclusive cosmetic brands with unique packaging, ingredients and formulas to differentiate themselves in the market and generate new revenue streams. ## Related on Trend Hunter - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md)