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# Cityscape Screen Installations
Pretty Vacant by Rietveld Landscape is Elaborately Toy-Like

By Meghan Young | Published 2013-06-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-vacant
References: [fastcodesign](http://www.fastcodesign.com/1672801/a-gorgeous-screen-thats-also-an-elaborate-cityscape) & [rietveldlandscape.nl](http://www.rietveldlandscape.nl/en)

To some, the [Pretty Vacant](https://www.trendhunter.com/trends/french-fry-nft) art installation will look like a very large and very elaborate divider. To others, it will resemble a classic toy set. Whatever the case may be, it is undeniable that the Pretty Vacant installation is impressive on various levels.

Designed by [Rietveld Landscape](https://www.trendhunter.com/trends/crate-collection) at the behest of Utrecht’s Centraal Museum, the Pretty Vacant art installation not only fulfills the imaginations of those who stumble upon its [blue vastness](https://www.trendhunter.com/trends/colorscape-installation), it also addresses two important directives. First of all, it refers to the Vacant NL, an expansive model city the studio created for the Venice Architecture Biennale in 2010. Secondly, the Pretty Vacant installation takes over one of the site’s own empty areas.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 17% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Installation Design:** Designing larger-than-life interactive installations can create unique and engaging experiences for audiences.
- **Toy-inspired Spaces:** Drawing inspiration from toys and play can create novel and unconventional environments for individuals to explore.
- **Repurposing Vacant Spaces:** Transforming vacant spaces into immersive experiences can create value for both artists and communities.

### Where This Applies

- **Art and Exhibition:** Creating interactive installations and repurposing vacant spaces can enhance the value of art exhibitions and provide engaging experiences for viewers.
- **Entertainment and Event Planning:** Designing toy-inspired spaces can enhance the experience and engagement of live events and entertainment destinations.
- **Architecture and Urban Development:** Repurposing vacant spaces can benefit communities and address urban development challenges.

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