# Coffee Cup Stockings Pretty Polly's Java-Inspired Legwear Packaging Uses To-Go Cups By KittyLetter | Published 2009-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-polly-packaging References: [brandrepublic](http://www.brandrepublic.com/News/928268/BMB-reveals-coffee-cup-package-designs-Pretty-Polly/) & [prettypolly](http://www.prettypolly.co.uk/) [Pretty Polly](https://www.trendhunter.com/trends/steak-frites-burger) has come up with a steaming new idea to package its tights by fashion fave House of Holland. The tights will be sold in takeaway coffee cups marked with the words “Caution Hot Tights.” The hosiery is being sold exclusively by swanky UK department store [Selfridges](https://www.trendhunter.com/trends/droplet-and-paris-saintgermain)—which celebrates its centenary this year—and was designed by House of Holland’s Henry Holland, the designer best friend of uber-model Agyness Deyn. The packaging was designed by London advertising agency Beattie McGuinness Bungay. Gail Newport, the marketing manager at Pretty Polly, said, “When Pretty Polly signed with Henry Holland we wanted to create packaging for the product that was both quirky and eye-catching to reflect Henry’s unique design style. The resulting ‘coffee cup’ container plays on the concept of a ‘pick-me up’ product and also looks great on the shop floor.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 35% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unique Packaging Design:** The use of coffee cup packaging for tights presents an opportunity for brands to create quirky and eye-catching packaging designs. - **Collaboration with Fashion Designers:** Partnering with fashion designers like House of Holland allows hosiery brands to create exclusive and trendy products. - **Retail Exclusivity:** Selling the tights exclusively through high-end department stores like Selfridges gives brands the opportunity to target affluent customers and enhance their brand image. ### Sectors Adopting This - **Fashion:** The fashion industry can explore unique packaging designs to create innovative and stylish product presentations. - **Hosiery:** Hosiery brands can collaborate with fashion designers to develop exclusive and fashionable products that appeal to trendy consumers. - **Retail:** High-end department stores and retailers can leverage retail exclusivity to attract affluent customers and elevate their brand status. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Limited Coffee-Making Accessories](https://www.trendhunter.com/trends/henry-holland-studio.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Nylon Tights-Transformed Tables](https://www.trendhunter.com/trends/tights-to-tables.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md)