# Peel-Off Nail Polish Pens Pretty Nail Graffiti is Packaged in a Refillable, Airless Smartpen By Laura McQuarrie | Published 2023-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-nail-graffiti References: [abc27](https://www.abc27.com/business/press-releases/cision/20230516NY01062/announcing-the-launch-of-kiki-world/) & [kiki.world](https://www.kiki.world/) Pretty Nail Graffiti is the debut beauty product from [KIKI](https://www.trendhunter.com/trends/skin-development-kit), and it's a user-friendly, water-based peelable nail polish that's packaged in a take-anywhere pen. This refillable nail polish product supports self-expression with not only its format but the way it responds to consumer demands. "Our platform provides a revolutionary approach to product development, putting the user at the center of the equation. We look to transform the beauty industry by putting customers first, rewarding them as true co-creators, and rewriting the protocol of value for lifestyle brands", said Co-Founders Brendon Garner and Ricky Chan. KIKI sets itself apart by giving consumers a voice in what products will be released when they claim a KIKI Worla Pass, a virtual membership card built on Ethereum. Thanks to a community-driven approach, members can vote on what color nail polish KIKI produces. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 75% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Refillable Beauty Products:** Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity to reduce waste and create sustainable beauty products. - **Community-driven Product Development:** KIKI's virtual membership card built on Ethereum provides opportunities for customers to co-create products and revolutionize the beauty industry through a community-driven approach. - **Peelable Nail Polish:** KIKI's water-based peelable nail polish creates an opportunity for innovation in the beauty industry by targeting a different consumer need - easy removal and clean application. ### Industries Being Reshaped - **Beauty:** KIKI's community-driven approach to product development and refillable, sustainable packaging create disruptive innovation opportunities for the beauty industry. - **Sustainability:** Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity for disruption and innovation in the sustainable packaging industry. - **Blockchain Technology:** KIKI's virtual membership card built on Ethereum can provide opportunities for blockchain technology to revolutionize the customer experience and product development in the beauty industry. ## Related on Trend Hunter - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Color-Shifting Smart Press-Ons](https://www.trendhunter.com/trends/ipolish.md) - [Customization-Friendly Nail Art Products](https://www.trendhunter.com/trends/nail-art-studio.md) - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md) - [Smart At-Home Nail Salons](https://www.trendhunter.com/trends/at-home-nail-salon.md)