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# Energy-Packed Unapologetic Fragrances
Betsey Johnson Introduced Her New Pretty N' Punk Perfume

By Amy Duong | Published 2018-11-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-n-punk
References: [betseyjohnson](https://www.betseyjohnson.com/content.jsp?pageName=PrettyNPunk) & [betseyjohnson](https://www.betseyjohnson.com/)

Betsey Johnson dropped her latest new fragrance, Pretty N' Punk, and it embodies an unapologetic energy that is true to her exuberant personality. The new scent explores [spicy and citrusy notes](https://www.trendhunter.com/trends/red-hot-fine-fragrance) with undertones of both sandalwood and musk emphasized with sweet amber.

There are top notes of zesty mandarin, [sweet pink raspberry, red cherry](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues), pear, Madagascar black pepper and Cardamom Oil India. This is followed by floral notes of Jasmine flower, red rose, peony, trumpet lilies, freesia, gardenia blossom and heliotrope. The scent of Pretty N' Punk is finished with vanilla orchids and the aforementioned warm amber and sandalwood. The new Pretty N' Punk fragrance is now available for purchase online at Betsey Johnson.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 39% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Unapologetic Fragrances:** Opportunity to create bold and daring fragrances that embody a fearless attitude.
- **Spicy and Citrusy Notes:** Innovation in combining different scent profiles to create unique and captivating fragrances.
- **Exuberant Personality:** Designing fragrances that reflect the vibrant and lively characteristics of individuals.

### Who This Affects Most

- **Perfume:** Creating and marketing fragrances that cater to consumers seeking unconventional scents.
- **Fashion:** Integrating fragrance as a part of personal style and self-expression in the fashion industry.
- **E-commerce:** Providing online platforms to easily purchase and explore a wide range of fragrance options.

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