# Viral Mask-Integrated Dresses Pretty Little Thing Debuted the Long Sleeve Mask Bodycon Dress By Grace Mahas | Published 2020-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-little-thing References: [instagram](https://www.instagram.com/p/CGCHhYjDk-b/?utm_source=ig_embed) & [prettylittlething](https://www.prettylittlething.com/black-jersey-long-sleeve-mask-bodycon-dress.html?awc=5577_1602862046_20e9499ad437b10c2ffae66c55191e97&utm_source=Affiliates&utm_campaign=Skimlinks&utm_medium=awin&sv_campaign_id=78888&sv_tax1=affiliate&sv_tax2=&sv_tax3=Skimlinks&sv_tax4=0&sv_affiliate_id=78888) Pretty Little Thing, the popular online fashion boutique, recently made headlines with its new viral [mask-integrated dresses](https://www.trendhunter.com/trends/glass-001-artistry-mask). In the era of the "new normal," wearing a face-covering is mandatory in order to be permitted into various establishments, but Pretty Little Thing is taking it one step further with its [fashion-forward Long Sleeve Mask Bodycon Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection). The Long Sleeve Mask Bodycon Dress features a built-in face covering, that's "perfect for [nights out with the dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models)." Fans have a plethora of colorways to choose from including black, stone, blue, tan, and nude, among others. The dress is the perfect mix of safety and fashion and allows the wearer to follow safety guidelines without compromising their outfit or style. Image Credit: Pretty Little Thing ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 96% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Viral Mask-integrated Dresses:** The trend of mask-integrated dresses offers a fashionable and practical solution for adhering to face-covering requirements. - **Fashionable Face Coverings:** The rise of fashionable face coverings opens up opportunities for companies to create innovative and stylish designs. - **Safety-conscious Fashion:** The demand for safety-conscious fashion presents a disruptive innovation opportunity for brands that can seamlessly incorporate protective features into their designs. ### Where This Applies - **Fashion Retail:** Fashion retailers have the chance to capitalize on the trend of mask-integrated dresses by offering stylish and functional options. - **Face Covering Manufacturing:** The face covering manufacturing industry can explore new materials, designs, and technologies to meet the demand for fashionable and effective protective gear. - **Online Shopping Platforms:** Online shopping platforms can leverage the trend of viral mask-integrated dresses by curating collections that cater to safety-conscious consumers. ## Related on Trend Hunter - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Fashion-Forward Ski Series](https://www.trendhunter.com/trends/ski-collection.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Viral Dress-Up Game Modes](https://www.trendhunter.com/trends/roblox-dress-to-impress.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)