# Beautifying Mocktails Cute Drinks' 0% ABV Pretty Hot Margarita is Fueled by Functional Ingredients By Laura McQuarrie | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-hot-margarita References: [foodanddrinkbusiness.au](https://www.foodanddrinkbusiness.com.au/new-in-store/new-functional-bev-offers-skincare-in-a-can)  Cute Drinks' Pretty Hot Margarita is not just another [non-alcoholic beverage](https://www.trendhunter.com/trends/functional-nonalcoholic-cocktail) on the market—it's a fun, functional way to support skin health and a balanced gut with every sip. Unlike alcoholic cocktails that might be enjoyed while getting ready for a night out, this 0% ABV option shares a boost from functional beauty ingredients like collagen, hyaluronic acid, and Vitamin C and E. Health and beauty benefits aside, Pretty Hot Margarita entices with "a mix of tongue-tingling sudachi fruit, a spicy slap of capsicum and peppercorns for heat, with salty seaweed notes to finish." People invest in [functional drinks](https://www.trendhunter.com/trends/dappy) for targeted benefits, and now, [non-alcoholic options](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail) are following suit, evolving beyond simply being alcohol-free to offer purposeful ingredients and enhanced experiences. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 54% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Beauty Beverages:** Functional beauty beverages become a trend as consumers seek drinks enhanced with ingredients like collagen and hyaluronic acid for both health and aesthetic benefits. - **Spicy Flavor Innovation:** The incorporation of innovative flavors like sudachi, capsicum, and peppercorn offers new sensory experiences in the beverage industry, attracting adventurous consumers. - **Skin-health Enhancement Drinks:** Beverages designed to support skin health with ingredients such as Vitamin C and E are gaining traction as consumers look for easy ways to incorporate skin benefits into their daily routines. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The non-alcoholic beverage industry is diversifying as it integrates functional ingredients to cater to health-conscious consumers seeking more than just an alcohol-free option. - **Health and Wellness:** The health and wellness industry finds new growth avenues by collaborating with beverage manufacturers to infuse drinks with vitamins and supplements that promote overall well-being. - **Beauty and Personal Care:** Beauty and personal care companies can capitalize on the demand for consumable beauty products by developing drinks infused with beauty-boosting ingredients like collagen and hyaluronic acid. ## Related on Trend Hunter - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Spicy Canned Mocktails](https://www.trendhunter.com/trends/canned-mocktails.md) - [Non-Alcoholic Mocktail Launches](https://www.trendhunter.com/trends/mingle-mocktails-1.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md)