# Multi-Use Highlighting Glosses Pretty Grunge Face Gloss Transforms in Response to pH Levels By Laura McQuarrie | Published 2023-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-grunge-face-gloss References: [hudabeauty](https://hudabeauty.com/en_CA/makeup/pretty-grunge-face-gloss-HB01132.html) & [instagram](https://www.instagram.com/p/CzEic4TPf8G/?hl=en&img_index=1)  As part of its Pretty Grunge Collection, Huda Beauty unveiled the Pretty Grunge Face Gloss, a limited-edition, multi-use highlighting gloss that uniquely reacts to each and every skin tone. This beauty product powered by pH-Bloom boasts a gel gloss consistency that transforms into a Punk Pink shade when swiped across the cheeks. The lightweight, dewy product for the lips and cheeks adds a more feminine, wearable element to the more edgy, grungy aspects of the collection. From foundations to blushes, beauty brands are creating clear, color-changing products that harness the fascination of transformation and intrigue, offering consumers a unique and fun way to experiment with their appearance and add a healthy-looking flush of color to the face. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 92% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Beauty Products:** Beauty brands are creating clear, color-changing products that offer a unique and fun way to experiment with appearance. - **Multi-use Makeup Items:** Multi-use highlighting glosses like the Pretty Grunge Face Gloss provide versatile beauty options for lips and cheeks. - **Skin Tone-adaptive Cosmetics:** The Pretty Grunge Face Gloss reacts to each and every skin tone, showcasing the trend of cosmetics that adapt to individual needs. ### Sectors Adopting This - **Beauty:** In the beauty industry, brands are innovating with color-changing and multi-use makeup products. - **Cosmetics:** The trend of skin tone-adaptive cosmetics is disrupting the cosmetics industry, offering personalized options for consumers. - **Fashion:** Multi-use makeup items like the Pretty Grunge Face Gloss add a feminine element to edgy fashion collections. ## Related on Trend Hunter - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [3-In-1 Lip Glosses](https://www.trendhunter.com/trends/liplights-cream-lip-gloss.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [pH-Activated Blush Sticks](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Adaptive Lip Colors](https://www.trendhunter.com/trends/adaptive-lip-color.md)