# Immersive Festival Speakeasies The Pretty Girl Parlour by Kiss Products Transports Festival-Goers By Laura McQuarrie | Published 2026-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pretty-girl-parlour References: [prnewswire](https://www.prnewswire.com/news-releases/kiss-partners-with-sabrina-carpenter-to-debut-exclusive-pretty-girl-parlour-speakeasy-at-2026-festival-in-the-desert-302747269.html) & [kissusa](https://www.kissusa.com/collections/pretty-girl-parlour-x-kiss-lashes)  During festival season, The Pretty Girl Parlour by [Kiss Products](https://www.trendhunter.com/trends/kiss-wickedinspired-collection) is coming to an annually anticipated event in the desert to share an exclusive and immersive experience hidden behind an "elevated door." This experience is designed to transport festival-goers, providing relief from the heat in a setting that combines music, beauty and culture. The intimate, vintage-inspired parlour invites visitors to discover a retro-style photo booth, specialty drinks, a refreshing air-conditioned interior, plus beauty-centric moments that express the brand's devotion to creativity and self-expression. The Pretty Girl Parlour is one of several [hidden speakeasies across the festival grounds](https://www.trendhunter.com/trends/virtual-luxe-lounge), and for the unveiling of "the festival's chicest hidden speakeasy escape," Kiss partnered with Sabrina Carpenter. To coincide with the activation, Kiss unveiled the [Pretty Girl Parlour Edit](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty), a curated false lash collection inspired by Sabrina Carpenter's signature aesthetic. Image Credit: Kiss Products ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 53% | Activity: 56% | Freshness: 72% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Immersive Branded Pop-up Experiences:** Branded environments that blend hospitality, entertainment and product showcase create new revenue and loyalty models by turning transient festival moments into curated, Instagrammable brand worlds. - **Hidden Speakeasy Activations:** Secretive, discovery-driven activations that reward exploration foster intense word-of-mouth and premiumized guest perceptions, redefining how brands build exclusivity at large-scale events. - **Celebrity-curated Beauty Drops:** Limited-edition product edits tied to talent personas merge influencer cultural capital with on-site discovery, enabling rapid product adoption through experiential storytelling. ### Where This Applies - **Festivals and Live Events:** Event operators can shift from pure entertainment to branded ecosystem platforms that monetize immersive hospitality and curated micro-retail within festival footprints. - **Beauty and Cosmetics:** Cosmetic brands have the opportunity to integrate tactile, in-person sampling and co-created celebrity collections into fleeting event moments that drive immediate purchase intent. - **Experiential Marketing:** Agencies and brand teams can leverage sensory-rich, location-based activations to produce measurable engagement metrics and premium sponsorship models beyond traditional media impressions. ## Related on Trend Hunter - [Salty Soulmate Ads](https://www.trendhunter.com/trends/pringlelina-a-love-story.md) - [Girl Group-Crafted Smoothies](https://www.trendhunter.com/trends/gabriela-smoothie.md) - [Zesty Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/sweet-tooth-lemon-pie.md) - [Playful Crayon-Inspired Fashion Lines](https://www.trendhunter.com/trends/workwearinspired-garments.md) - [Founder-Inspired Snowboarding Gear](https://www.trendhunter.com/trends/from-burton-to-the-world.md) - [Cheeky Snack Soulmate Campaigns](https://www.trendhunter.com/trends/snack-soulmate.md) - [Sophisticated Contemporary Apparel Collections](https://www.trendhunter.com/trends/dream-on.md) - [Coffee-Filled Vinyls](https://www.trendhunter.com/trends/coffee-filled-vinyl.md) - [Music Awards-Inspired Promotional Events](https://www.trendhunter.com/trends/johnnie-walkers.md)