# Premium Roadside Cafe Partnerships Pret A Manger and Roadchef Partnered on Two New Locations By Michael Hemsworth | Published 2025-11-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pret-a-manger-and-roadchef References: [retailtimes](https://retailtimes.co.uk/pret-a-manger-opens-two-new-roadside-shops-in-partnership-with-roadchef-at-strensham/) & [pret](https://www.pret.com/)  [Pret A Manger](https://www.trendhunter.com/trends/pret-a-manger-3) and [Roadchef](https://www.trendhunter.com/trends/Motorway-ultra-rapid-charging) have announced a partnership in the UK that will see the cafe brand bringing its operations to two locations in the UK. The partnership will see the new Pret A Manger locations opening at Strensham Services and Northbound on November 28 and December 5, 2025, respectively. The locations will be open from 7am to 7pm, create a minimum of 19 new jobs and will offer the signature Pret menu that includes sandwiches, snacks, hot food and baked goods. Customers will also be able to enjoy a variety of [organic coffees, teas and iced drinks](https://www.trendhunter.com/trends/pret-organic-coffee), all crafted by Pret baristas. Head of Franchise at Pret A Manger Sam Otterburn spoke on the partnership with Roadchef saying, "We’re thrilled to open two new shops in Strensham with our franchise partner Roadchef. These locations give travellers a perfect place to pause and refuel with freshly made food and organic coffee. We look forward to welcoming customers soon.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 54% | Activity: 64% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Roadside Premium Dining Experiences:** The fusion of high-quality cafes with roadside service areas introduces a new standard of convenience and quality for on-the-go consumers. - **Strategic Location Partnerships:** Collaborations between well-known brands like Pret A Manger and service stations like Roadchef demonstrate a strategic approach to capturing customer foot traffic in high-demand travel corridors. - **Employment Through Franchise Expansion:** The creation of jobs at new franchise locations highlights the positive economic impact of expanding popular consumer brands into new service markets. ### Industries Being Reshaped - **Franchise and Licensing:** Growth through strategic partnerships in the franchise industry allows businesses to expand reach quickly via established networks. - **Travel and Hospitality:** The integration of premium cafe offerings into roadside service stations is reshaping the expectations of travelers seeking convenience and quality. - **Food and Beverage:** Innovative alliances in the food and beverage sector are providing new opportunities for familiar brands to cater to a more mobile, travel-centric customer base. ## Related on Trend Hunter - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md) - [Gourmet QSR Menu Partnerships](https://www.trendhunter.com/trends/shake-shack-canada.md) - [Modernized Retailer Cafes](https://www.trendhunter.com/trends/ms-coffee-shop.md) - [Rugged Roadtrip Coffee Activations](https://www.trendhunter.com/trends/arctic-coffee-and-isuzu.md) - [Nutritious Cafe Meal Menus](https://www.trendhunter.com/trends/pret-a-manger-super-plates.md) - [Football Breakfast Pastry Partnerships](https://www.trendhunter.com/trends/poptarts-and-the-nfl.md) - [Prepackaged Street Food Sandwiches](https://www.trendhunter.com/trends/urban-eat-urban-street.md)