# Organic Coffee Partnerships A&W Introduces a New Pret A Manger Collaboration for Fresh Coffee By Kanesa D | Published 2024-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pret-a-manger-3 References: [nrn](https://www.nrn.com/quick-service/aw-canada-teams-pret-manger-coffee) & [web.aw](https://web.aw.ca/en/home)  [A&W](https://www.trendhunter.com/trends/ruffles-crunch-burger) and [Pret A Manger](https://www.trendhunter.com/trends/pret-a-manger-1) have united to enhance the former's caffeinated menu options. Arriving as a part of the all-day menu, the new Pret Coffee aims to gauge consumer response to the Pret brand across Canada while exposing new and existing A&W customers to the brand. The partnership started with a two-year trial that saw the Pret A Manger brand open pop-up shops across Toronto and Vancouver A&W locations. "We've tested Pret coffee in select A&W locations where it quickly became a favorite among guests, which led us to make it our official coffee at all A&W restaurants,” said Scott Darlow, lead on the Pret A Manger initiative at A&W Canada. “We're excited to bring this beloved coffee to more Canadians." Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 27% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Cross-brand Collaborations:** Partnerships between established brands like A&W and Pret A Manger create unique product offerings and expand customer reach. - **All-day Menu Expansion:** Restaurants are increasingly offering versatile menu options throughout the day to meet growing customer demand for convenience. - **Pop-up Store Strategy:** Temporary pop-up shops allow brands to test market reactions and build customer base in new geographic areas. ### Who This Affects Most - **Quick-service Restaurants:** Fast food chains are leveraging innovative drinks like Pret Coffee to diversify their offerings and attract new clientele. - **Grocerant Solutions:** Combining grocery and restaurant concepts allows brands to trial new products in a cost-effective and consumer-focused manner. - **Food and Beverage Retail:** Collaborative initiatives between café and restaurant brands can drive foot traffic and create competitive advantages in highly saturated markets. ## Related on Trend Hunter - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Pret A Manger Exspantions](https://www.trendhunter.com/trends/Vancouver-International-Airport.md) - [Low-Cost Coffee Promotions](https://www.trendhunter.com/trends/organic-fairtrade-coffee.md) - [Premium Roadside Cafe Partnerships](https://www.trendhunter.com/trends/pret-a-manger-and-roadchef.md) - [Premium QSR Coffee Products](https://www.trendhunter.com/trends/aw-brew-bar.md) - [Collaborative Coffee Expansions](https://www.trendhunter.com/trends/coffee-expansion.md) - [Crunchy Burger Collaborations](https://www.trendhunter.com/trends/ruffles-crunch-burger.md) - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md)