# Economical Coffee Subscriptions Pret a Manger Offers a Coffee Subscription Plan to Its Customers By Francesca Mercurio | Published 2021-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pret-a-manger-1 References: [nrn](https://www.nrn.com/quick-service/pret-manger-debuts-coffee-subscription-plans) [Pret a Manger](https://www.trendhunter.com/trends/pret-a-manger-3), the international coffee house, just launched a new [coffee subscription program](https://www.trendhunter.com/trends/trade-coffee) in its New York and Washington D.C. stores. Named the Pret Coffee Subscription, this new service is perfect for frequent and loyal Pret customers. The new service comes with [one monthly fee](https://www.trendhunter.com/trends/financial-predictability), and in return, subscribers can enjoy up to five coffees or teas a day. The company ran a similar pilot program in the UK, and after great success, it is eager to launch a similar service for its American customer base. Subscribers can choose between a Premium Plan, for USD 29.99 a month, or the Classic Plan, for USD 19.99 a month. Subscribers can also choose between iced or hot drinks and can even pick any milk alternative at no additional cost. Each subscriber will receive a free first month, and users are encouraged to sign up using Pret a Manger's revamped app. Image Credit: Pret a Manger ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 70% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coffee Subscription Programs:** As coffee shops, restaurants, and businesses incorporate subscription programs into their offerings, unique opportunities arise to disrupt the traditional purchase and consumption of coffee. - **Monthly Service Fees:** As more companies move towards monthly payment models, there is a need to innovate and create more personalized and flexible subscription options for consumers. - **Premium Vs. Classic Plans:** As businesses offer various tiers of subscription plans, there are opportunities to identify which benefits resonate best with consumers and how to personalize those offerings. ### Who This Affects Most - **Food Service Industry:** The food service industry trends towards offering subscription programs for coffee may attract new and loyal customers, boost sales, and increase brand recognition. - **Mobile App Industry:** As companies optimize their mobile apps to include subscription options and personalized benefits, there is potential to attract and retain customers, creating long-term brand loyalty. - **Financial Industry:** As more companies implement subscription models, there is a need for financial institutions to provide flexible payment options and support for both businesses and consumers, creating an opportunity for innovation and disruption. ## Related on Trend Hunter - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Year-Long Drink Subscriptions](https://www.trendhunter.com/trends/annual-unlimited-sip-club-membership.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md)