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# Vibrantly Accented Performance Runners
Nike's Presto React is Debuted in a Rich Palette of Colors

By Kalin Ned | Published 2019-04-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/presto-react
References: [hypebeast](https://hypebeast.com/2019/4/nike-presto-react-summer-2019-collection-release-dates) & [nike](https://www.nike.com/)

The ultra-slick and incredibly stylish Presto React silhouette is nearing its official debut and sneakerheads are undoubtedly excited. Footwear giant [Nike](https://www.trendhunter.com/trends/atmosphere-colorway) fuses performance-ready features and aesthetically pleasing cues in this model which is ideal for sporty activities or as casual urban wear. Answering the sensibilities of contemporary streetwear, the shoes are offered in a rich array of colors — from the attention-captivating Presto React upper that boasts a combination of deep turquoise, orange and pink to the minimalist appeal of the all-black and all-white designs.

In terms of performance, Nike's highly anticipated Presto React features the [Swoosh's](https://www.trendhunter.com/trends/vomero-5-3) [React technology](https://www.trendhunter.com/trends/nike-vomero-18). The model also boasts a neoprene sock liner and a textured midsole. The sneakers' composition ensures that they provide wearers with optimal support, shock-absorption and security.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 66% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Performance Fashion:** Nike's fusion of style and function creates an opportunity for disruptive innovation in the fashion industry.
- **Colorful Activewear:** The rich array of colors available in Nike's Presto React signifies a trend towards vibrant activewear, with opportunities for disruption in the athleisure market.
- **Textured Footwear:** The textured midsole of Nike's Presto React highlights a growing trend towards footwear designs that blend texture and functionality, offering potential for innovation in the footwear industry.

### Industries Being Reshaped

- **Athletic Footwear:** Nike's Presto React, with its combination of performance features and trendy design, presents an opportunity for disruptive innovation within the athletic footwear industry.
- **Apparel:** The fusion of performance and fashion in Nike's Presto React creates an opportunity for disruptive innovation in the apparel industry.
- **Athleisure:** Nike's Presto React, with its wearable design, presents an opportunity for disruptive innovation in the athleisure industry.

## Related on Trend Hunter

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