# Minimalist Grayscale Editorials The Prestige Singapore January 2014 Cover Shoot Stars Tao Okamoto By Meghan Young | Published 2014-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prestige-singapore-january-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/tao-okamoto-wears-calvin-klein-prestige-singapore-wee-khim/) & [prestige-singapore.sg](http://prestige-singapore.com.sg) The simplicity of the Prestige Singapore January 2014 cover shoot is utterly romantic. As though spontaneously captured by her lover, the intimate shots of Japanese model Tao Okamoto is something many couples can indulge in from time to time, although perhaps not to the quality of these ones. Whether looking shyly away from the lens or directly into it with a promise of love in her eyes, she exudes a femininity that can only be captured in such raw moments. Shot entirely in black and white by photographer Wee Khim, the Prestige Singapore January 2014 cover shoot exclusively pieces from the [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear) Collection spring 2014 line. The looks were styled by Johnny Khoo, with hair Dexter Ng and makeup by Shaun Lee. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Editorials:** Innovative editorial shoots exclusively using black and white tones that can evoke emotions and capture the essence of the subject matter - **Raw and Unposed Photography:** Disruptive innovation opportunity is to capture natural and unguarded emotions in a shot to make the photographs more authentic and relatable to the viewer - **Minimalistic Fashion Photography:** An opportunity to photograph models and clothing with a simple backdrop and minimal fuss while putting the focus on the fashion with a dramatic effect ### Industries Being Reshaped - **Fashion Industry:** Using the black and white tones in fashion editorials and displays to create an effortless aesthetic and evoke strong emotions from viewers - **Photography Industry:** Disruptive innovation opportunity is to incorporate more authentic and candid images to create editorial content and promote brands or products - **Publishing Industry:** Trend towards minimalist images for covers and editorials can be used in magazines, books, and other publications to create a beautiful and intriguing design that tells a story through images ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)