# Mental Patient Pictorials This Shoot in Prestige Hong Kong May 2010 is Haute Asylum Couture By Armida Ascano | Published 2010-10-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/prestige-hong-kong-may-2010 References: [hautemacabre](http://hautemacabre.com/2010/10/the-sleep-walker/) & [magazineprestige](http://www.magazineprestige.com/) This macabre spread by in the Prestige Hong Kong May 2010 edition is a compilation of [crazy creativity](https://www.trendhunter.com/trends/asos-inspired-by), literally! The pictorial, entitled 'The Sleep Walker,' is styled as though a [mental patient](https://www.trendhunter.com/trends/hospital-bed-notebook) is attempting to escape the confines of an asylum. The result is a spread full of emotion and general fabulousness that Baldovino Barani can be proud of. Model Oxana Mansurova manages to pull off the crazy person look in a way previously reserved only for Angelina Jolie in 'Girl, Interrupted.' Check out the featured gallery for a sneak peek at what Prestige Hong Kong May 2010 has in store. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Macabre Fashion:** Disruptive innovation opportunity: Designers can explore the use of unconventional themes and styles to create unique and edgy fashion collections. - **Emotional Pictorials:** Disruptive innovation opportunity: Photographers can experiment with capturing and portraying intense emotions to create striking visual narratives in their work. - **Asylum-themed Art:** Disruptive innovation opportunity: Artists can challenge traditional perceptions and explore mental health themes by incorporating elements of asylums into their artwork. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can incorporate elements of the macabre and express individuality through unconventional designs and themes. - **Photography:** Disruptive innovation opportunity: Photographers can push boundaries and experiment with emotive storytelling techniques to capture attention and create impactful visual narratives. - **Art:** Disruptive innovation opportunity: Artists can challenge societal norms and provoke thought by exploring mental health concepts and asylums as a subject in their artistic practice. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md)