# Frozen Treat Fashion Photography The Prestage Magazine I-Scream Editorial is Deliciously Lickable By Meghan Young | Published 2011-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prestage-magazine-i-scream References: [behance.net](http://www.behance.net/gallery/Prestage-Magazine-I-scream/2040287) & [nathalieodette](http://www.nathalieodette.com/) The time for ice cream might soon be over for some, but that won't stop anyone from thoroughly enjoying the Prestage Magazine I-Scream photo spread. Short, sweet and simple, it is filled with lickable looks thanks to the slew of candy-coated colors used throughout. The most captivating part of the editorial has to be how the backdrop playfully interacts with the model herself. Shot by Rotterdam-based photographer Nathalie Odette, the Prestage Magazine I-Scream photo spread was quirkily illustrated by Liselotte Wijma. Styled by Nuray Kursun, with hair and makeup by Charlotte Mailhe, the features some subtly hipster outfits that is made even more spunky thanks to the blue streaked hairstyle. Yet overall the looks are as simple as the shoot itself. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Fashion:** There is an opportunity for fashion and food industries to collaborate and create innovative food-inspired clothing lines, influenced by the success of the Prestage Magazine I-Scream editorial. - **Playful Photography Backdrops:** Photographers can experiment with interactive and playful backdrops, inspired by the success of the Prestage Magazine I-Scream editorial. - **Candy-colored Aesthetics:** The use of candy-colored aesthetics in various industries can appeal to younger generations and create new markets inspired by the success of the Prestage Magazine I-Scream editorial. ### Sectors Adopting This - **Fashion:** The fashion industry can find innovative opportunities by tapping into food-inspired designs and playful photography backdrops. - **Photography:** The photography industry can innovate by offering playful and interactive photography backdrops. - **Food:** The food industry can create marketing opportunities through candy-colored aesthetics and product collaborations with food-inspired fashion design inspired by the Prestage Magazine I-Scream editorial. ## Related on Trend Hunter - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Ice Cream-Resembling Lamps](https://www.trendhunter.com/trends/soft-serve-lamp.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md) - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md)