# Waterproof Assistive Earbuds The PressureAID Hearing Aid Lets the Impaired Swim with Audio By Amelia Roblin | Published 2012-08-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pressureaid-hearing-aid References: [notcot.org](http://www.notcot.org/post/49372/) & [jamesdysonaward.org](http://www.jamesdysonaward.org/Projects/Project.aspx?ID=2777&RegionId=0&Winindex=0) Unfortunately, many people who are [hearing impaired](https://www.trendhunter.com/trends/hearing-wearables) must chose between one experience and another, especially when it comes to participating in water-based activities. The PressureAID Hearing Aid has been conceived to eliminate this need to compromise, allowing the nearly-deaf to get soaking wet and still stay tuned to the sounds around them. An entry for the James Dyson Award, this product is definitely considered cutting-edge. Its technology is much more compact than many [assisted listening devices](https://www.trendhunter.com/trends/aipowered-hearing-aids) on the market, its look is [sleek and modern](https://www.trendhunter.com/trends/core-one-pro) and its form is adaptable to the individual's ear canal. Furthermore, the PressureAID Hearing Aid can function effectively even when it's been completely submerged and any underwater compression on the device causes a seal to form, thus protecting the inner ear. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Waterproof Assistive Technology:** The development of waterproof assistive devices opens up opportunities for individuals with hearing impairments to engage in water-based activities without compromising their ability to hear. - **Compact and Sleek Design:** The use of compact and sleek design in assisted listening devices offers a more discreet and modern alternative for individuals with hearing impairments. - **Submersible Technology:** The incorporation of submersible technology in hearing aids allows individuals with hearing impairments to maintain sound quality even when completely submerged in water. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can benefit from the development of waterproof assistive technology by providing innovative solutions for individuals with hearing impairments. - **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for compact and sleek design in assisted listening devices for individuals with hearing impairments. - **Recreational Equipment:** The recreational equipment industry can tap into the market of submersible technology in hearing aids to enhance the water-based experiences for individuals with hearing impairments. ## Related on Trend Hunter - [Waterproof Bone Conduction Headphones](https://www.trendhunter.com/trends/openswim-pro.md) - [Swimming-Friendly Headphone Models](https://www.trendhunter.com/trends/creative-outlier-free-pro.md) - [Ergonomic Hearing Aid Earbuds](https://www.trendhunter.com/trends/claro-hearing-aid.md) - [Underwater Bone Conduction Headphones](https://www.trendhunter.com/trends/sonar-pro.md) - [Hearing Enhancement Earbuds](https://www.trendhunter.com/trends/jabra-enhance-plus.md) - [Recycled Surfer Ear Protectors](https://www.trendhunter.com/trends/surfears-40.md) - [Multifunctional Hearing Aid Earbuds](https://www.trendhunter.com/trends/jlab-hear.md) - [Bone Conduction Waterproof Headphones](https://www.trendhunter.com/trends/bone-conduction-waterproof-headphones.md) - [DIY Bone Conduction Hearing Aids](https://www.trendhunter.com/trends/mearsun.md)