# Supportive Personalized Insoles Fleet Feet's Pressure Mapping Supports Individualized Solutions By Laura McQuarrie | Published 2020-09-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pressure-mapping References: [prnewswire](https://www.prnewswire.com/news-releases/fleet-feet-launches-personalized-footwear-product-service-301132029.html) & [fleetfeet](http://www.fleetfeet.com) Going to a shoe store has specific advantages over online shopping and [Fleet Feet](https://www.trendhunter.com/trends/specialized-running-store) is introducing integrated dynamic pressure mapping as part of its "fit id" in-store outfitting experience. The experience relies on pressure mapping software and hardware to create personalized footwear solutions from biometric data, which helps to consider the differences between left and right feet. Fleet Feet is collaborating with Superfeet and its line of ME3D products to support consumers. In-store, consumers walk across a short plate so that the dynamic pressure mapping platform can capture unique foot path measurements and weight distribution data, which is easily visualized on an [iPad](https://www.trendhunter.com/trends/apple-upgrade). With this information, consumers can get [personalized insoles](https://www.trendhunter.com/trends/esteps-health) from Superfeet's ME3D line created, printed and shipped directly to them to suit their specific needs. Image Credit: Fleet Feet ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Footwear Solutions:** Using pressure mapping technology to create customized footwear solutions based on individual biometric data. - **Dynamic Pressure Mapping:** Utilizing pressure mapping software and hardware to capture unique foot path measurements and weight distribution data. - **ME3D Insoles:** Collaborating with Superfeet to offer personalized insoles from their ME3D line, created, printed, and shipped directly to consumers. ### Sectors Adopting This - **Shoe Retail:** Integrating pressure mapping technology into the in-store outfitting experience to provide personalized footwear solutions. - **Biometric Data Analysis:** Developing pressure mapping software and hardware for capturing and visualizing foot path measurements and weight distribution data. - **3D Printing:** Partnering with Superfeet's ME3D line to offer customized insoles that are created and printed using 3D printing technology. ## Related on Trend Hunter - [3D-Printed Smart Insoles](https://www.trendhunter.com/trends/3d-printed-customized-insoles.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Personalized Footwear Fit Recommendations](https://www.trendhunter.com/trends/volumental.md) - [Specialized Running Stores](https://www.trendhunter.com/trends/specialized-running-store.md) - [Customizable Shoe Insoles](https://www.trendhunter.com/trends/ecodasher-insole.md) - [Kid-Friendly 3D Foot Scanners](https://www.trendhunter.com/trends/3d-foot-scanner.md)