# Press-On Nails Rebranding Efforts Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner By Kalin Ned | Published 2026-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/presson-nails References: [drugstorenews](https://drugstorenews.com/kiss-refreshes-its-brand-new-look-expanded-nail-offerings)  [Kiss Products Inc.](https://www.trendhunter.com/trends/kiss-products1) has announced a comprehensive brand relaunch under the banner 'NEW. MORE. BETTER.' and the venture includes a significant overhaul of the brand's visual identity, product collections, and sizing system for its press-on nails. This strategic update is grounded in extensive research, including an analysis of thousands of unique nail shapes and feedback from over 100,000 participants. [Kiss Products'](https://www.trendhunter.com/trends/kiss-and-impress-nails) research phase led to a redesigned nail silhouette with an updated apex and a more inclusive size range. As a result of the rebranding initiative, the company now provides 32 press-on nails per kit. This increase aims to ensure a more precise and comfortable fit for a wider array of natural nail beds. The product line has been consolidated into three clearly defined collections, as well — CORE for everyday essentials, GLAM for adorned and sparkling styles, and ICON for dramatic, reusable designs. Image Credit: Kiss Products ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 57% | Activity: 65% | Freshness: 61% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Beauty Revolution:** The research-driven expansion of press-on nail sizing reflects a broader trend toward inclusivity in the beauty industry. - **Customization in Consumer Products:** The introduction of redesigned nail silhouettes highlights the growing demand for personalized consumer goods. - **Redefined Product Collections:** Kiss Products' strategic consolidation into distinct nail collections underscores a shift towards simplified consumer choices. ### Where This Applies - **Cosmetics and Beauty:** The rebranding of press-on nails signifies a fresh approach to product inclusivity and consumer engagement in the beauty sector. - **Consumer Goods:** An emphasis on research-driven design in products introduces innovative disruption in the consumer goods industry. - **Fashion and Accessories:** The development of varied nail collections caters to evolving consumer lifestyles and fashion trends. ## Related on Trend Hunter - [Color-Shifting Smart Press-Ons](https://www.trendhunter.com/trends/ipolish.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Citrus-Inspired Press-Ons](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse.md) - [Witchy Nail Design Collections](https://www.trendhunter.com/trends/kiss-x-wicked-for-good.md) - [Customizable At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-products1.md) - [Kid-Friendly Press-On Nails](https://www.trendhunter.com/trends/pressies-by-olive-june.md) - [Children's Beauty Products](https://www.trendhunter.com/trends/olive-june1.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Playful False Nails](https://www.trendhunter.com/trends/digi-beauty.md)