# Solid Serum Skincare Tula's Kefir Moisture Repair Pressed Serum Softens into Skin By Laura McQuarrie | Published 2017-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pressed-serum References: [refinery29](http://www.refinery29.com/2017/09/171265/new-beauty-product-innovations?utm_medium=rss&utm_source=feed#slide-2) & [tula](https://www.tula.com/products/kefir-moisture-repair-pressed-serum) Although many consumers have come to know and love serums that come in the form of rich, nourishing liquids, some innovative cosmetic brands are introducing [solid and pressed serums](https://www.trendhunter.com/trends/futuredew-solid) as alternatives. [Tula's](https://www.trendhunter.com/trends/a-renewal) Kefir Moisture Repair Pressed Serum is one such example, which is a probiotic-rich treatment that is packed with active anti-aging ingredients. This includes a [Ceramide Complex](https://www.trendhunter.com/trends/ceramide-egf-treatment-orb) to assist with wrinkle reduction, kelp to boost the skin's elasticity and firmness, as well as lightweight botanical avocado, sunflower and olive oils. The kefir-infused product is said to have a "unique solid texture" when applied to the skin that quickly takes on a softer consistency and melts into the skin. Unlike many serums that are sold in bottles with dropper or pump tops, this pressed serum is packaged in a pot due to its unique consistency. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Solid Serums:** Innovative cosmetic brands are creating solid and pressed serums as alternatives to traditional liquid serums, providing an opportunity for disruption in the skincare industry. - **Probiotic Skincare:** Tula's Kefir Moisture Repair Pressed Serum is a probiotic-rich treatment that offers potential for disruptive innovation in the skincare industry through the use of active anti-aging ingredients. - **Unique Texture and Packaging:** The unique solid texture and pot packaging of Tula's Kefir Moisture Repair Pressed Serum introduces an opportunity for disruptive innovation in the skincare industry through differentiated packaging and product textures. ### Sectors Adopting This - **Cosmetics:** Innovative cosmetic brands are creating solid and pressed serums as alternatives to traditional liquid serums, providing an opportunity for disruption in the cosmetics industry. - **Skincare:** Tula's Kefir Moisture Repair Pressed Serum is a probiotic-rich treatment that introduces potential for disruptive innovation in the skincare industry through the use of active anti-aging ingredients. - **Packaging:** The unique pot packaging of Tula's Kefir Moisture Repair Pressed Serum creates an opportunity for disruptive innovation in the packaging industry through differentiated packaging offerings. ## Related on Trend Hunter - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Wrinkle-Release Peptide Serums](https://www.trendhunter.com/trends/a-renewal.md) - [Solid Skincare Serum Sticks](https://www.trendhunter.com/trends/firming-serum-stick.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md)