# Spirit Board-Shaped Makeup Lunatick Cosmetic Labs' Pressed Powder Package Resembles a Planchette By Laura McQuarrie | Published 2017-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pressed-powder References: [refinery29](http://www.refinery29.com/2017/09/173108/ouija-board-face-powder-makeup) & [lunaticklabs](https://www.lunaticklabs.com/High-Definiton-Microfinish-Pressed-Powder-_p_232.html) Lunatick Cosmetic Labs released its 'Mystifying Mattifying High Definition Microfinish Pressed Powder' in a dynamic package that reminds of an Ouija board accessory. Rather than being used to interact with the spirit world, the [planchette-shaped cosmetic packaging](https://www.trendhunter.com/trends/shapeup-tube) may be put to use for setting one's foundation, blurring fine lines and wrinkles to create a silky smooth finish. Although the entirety of the product seems to embrace a dark aesthetic, the [High Definiton Microfinish Pressed Powder](https://www.trendhunter.com/trends/easy-bake-airbrush-matte) is actually a translucent product suited to all skin types and tones, as well as youthful and mature skin. The spooky packaging and product from Lunatick Cosmetic Labs will appeal to consumers who are interested in collecting a number of emerging beauty goods that are being branded with [occult themes](https://www.trendhunter.com/trends/shadow-of-secrets-collection). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Occult-themed Beauty Products:** There is an opportunity for beauty brands to capitalize on the growing interest in occult and supernatural themes by incorporating them into their product designs and marketing. - **Innovative Product Packaging:** Brands can differentiate their products and create buzz by designing unique and creative packaging that stands out on store shelves and attracts consumers. - **Translucent Skin Products:** There is a growing demand for skin products that are suitable for all skin types and tones, and brands can capitalize on this by offering translucent or universal products like Lunatick Cosmetic Labs' Microfinish Pressed Powder. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can utilize the growing interest in occult and mesmerizing designs by incorporating them into their products and marketing to attract more consumers. - **Packaging:** The packaging industry can play a vital role by designing packaging that stands out on store shelves and attracts consumers who are looking for unique products that have a cool and trendy vibe. - **Retail:** Retailers can appeal to consumers interested in occult-themed products by carrying brands that incorporate these themes in their packaging and marketing. ## Related on Trend Hunter - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md)