# Elegant Pressed Finishing Powders Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder By Kalin Ned | Published 2024-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pressed-finishing-powder References: [emcosmetics](https://www.emcosmetics.com/en-ca/products/portrait-mode)  Michelle Phan and Em Cosmetics introduce the Portrait Mode Setting Powder, a pressed finishing powder designed to emulate the performance of loose powder while delivering a soft matte finish. The product promises to blur the appearance of pores and improve one's skin texture while providing long-lasting wear and oil control. The pressed finishing powder is said to deliver a soft blurring effect akin to a digital filter. The Portrait Mode Setting Powder includes various nourishing ingredients that make it multi-purpose. The formula incorporated honey as a key ingredient, alongside Squalane, Vitamin E, Glycerin, Silica Powder for [pore blurring](https://www.trendhunter.com/trends/porefessional-foundation), and Corn Starch for oil absorption. Marketed as an essential for achieving a natural no makeup/makeup appearance, the pressed finishing powder also comes in an elegant and eye-catching packaging aesthetic. Image Credit: Em Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 54% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-purpose Beauty Products:** Innovative beauty brands are creating products that offer multiple benefits in one formula, catering to consumers seeking efficiency in their skincare routines. - **Digital Filter-inspired Cosmetics:** Cosmetic companies are leveraging technology and digital aesthetics to develop makeup that mimics the soft blurring effect of digital filters for flawless skin appearance. - **Nourishing Ingredients Integration:** Beauty brands are focusing on incorporating nourishing ingredients into their products to provide skincare benefits alongside makeup application. ### Who This Affects Most - **Beauty & Skincare:** The beauty and skincare industry can explore integrating technology and nourishing ingredients to create innovative products that enhance beauty and skincare routines. - **Cosmetics Packaging Design:** The cosmetics packaging design sector has an opportunity to develop visually appealing packaging concepts that reflect the elegant and eye-catching aesthetic of new beauty products. - **Makeup Formulation Technology:** The makeup formulation technology industry can capitalize on creating products that simulate digital filters' blurring effects for a flawless makeup finish. ## Related on Trend Hunter - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md)