# Nutrient-Rich Coconut Waters The Vita Coco Pressed Coconut Water Comes in Two New Flavors By Michael Hemsworth | Published 2020-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pressed-coconut-water References: [csnews](https://csnews.com/vita-coco-pressed-coconut-water) & [vitacoco](https://www.vitacoco.com) The new Vita Coco Pressed Coconut Water flavors have been unveiled by the brand to offer consumers a nutritious refreshment option that's bursting with [premium fruit flavor](https://www.trendhunter.com/trends/bai). The new flavors include Coconut Strawberry Banana and Coconut Mango, which are both made with [pressed coconut water](https://www.trendhunter.com/trends/coconut-water-brand) that will feature stray chunks of coconut floating around. This helps to reinforce the natural profile of the product and will help to put a focus on a premium coconut flavor, while also pairing it perfectly with complimentary fruit flavors to boot. The new Vita Coco Pressed Coconut Waters come in 16.9 ounce bottles, are priced at $2.99 each and are packed with [vital nutrients as well as electrolytes](https://www.trendhunter.com/trends/rubicon-spring-vits) to make them a healthful refreshment option. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Coconut Waters:** There's an opportunity for companies to create new flavors of coconut water infused with different fruits, offering consumers a refreshing and nutritious beverage. - **Natural Profile Reinforcement:** Brands can innovate by including visible chunks of coconut in their coconut water products to enhance the natural profile and create a premium experience for consumers. - **Healthful Refreshment Options:** The demand for healthful beverages presents an opportunity for businesses to develop and market coconut water products that are packed with vital nutrients and electrolytes. ### Sectors Adopting This - **Beverage Industry:** Companies in the beverage industry should consider expanding their product offerings to include fruit-infused coconut waters to meet the growing demand for refreshing and nutritious beverages. - **Food and Beverage Packaging:** There's an opportunity for packaging companies to create innovative bottle designs and packaging solutions specifically tailored for coconut water products with visible coconut chunks. - **Health and Wellness Industry:** The health and wellness industry can benefit from creating and promoting healthful refreshment options like coconut water infused with vital nutrients and electrolytes. ## Related on Trend Hunter - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Creamy Citrus Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme.md) - [Indulgent Coconut Milk Drinks](https://www.trendhunter.com/trends/strawberries-cream1.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md)