# Easy-Pour Juice Pouches The Pressade Juices Now Come in Pouch-up Bags with Built-in Spouts By Katherine Pendrill | Published 2016-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pressade References: [beveragedaily](http://www.beveragedaily.com/Processing-Packaging/Smurfit-Kappa-launches-first-aseptic-pouch-for-fruit-juice) & [pressade.fr](http://www.pressade.fr/la-fabrique-a-jus) Smurfit Kappa recently teamed up with the juice brand Pressade to sell fruit juice in its user-friendly Pouch-Up packages. Not only does the new packaging make it easier for consumers to serve themselves, but it also adds a fun and interactive element to the process of grabbing a drink. The 'La Fabrique à jus' line from Pressade consists of three different fruit juices sold in handy, 3L Pouch-Up packets. The Pouch-Up packets are unique in that they contain a handy spout at the bottom for easy serving. The packaging is meant to be functional, but also a [fun and interactive experience for children](https://www.trendhunter.com/trends/mega-back-to-school). The idea is that the [easy-pour spouts](https://www.trendhunter.com/trends/robinsons-fruit-shoot) help to differentiate the juice as a fun and fresh alternative to soda and other carbonated drinks packaged in upright bottles. As Pressade's product manager Catherine Bererd explains, the pouches are "an innovative way to re-transform fruit juice consumption" ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 69% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **User-friendly Packaging:** The easy-pour juice pouches highlight the trend of user-friendly packaging, which prioritizes convenience and ease of use for consumers. - **Interactive Packaging:** The built-in spouts in the pouches add an interactive element to the packaging, catering to the desire for engaging and fun consumer experiences. - **Healthy Soda Alternatives:** The easy-pour juice pouches offer a fresh and fun alternative to carbonated drinks, reflecting the growing trend of health-conscious consumers seeking healthier beverage options. ### Who This Affects Most - **Food and Beverage Packaging:** The user-friendly and interactive packaging of the easy-pour juice pouches presents opportunities for innovation in the food and beverage packaging industry. - **Children's Food and Beverage:** The fun and interactive experience provided by the easy-pour juice pouches make them a potential disruptor in the children's food and beverage market. - **Healthy Beverage:** The easy-pour juice pouches cater to the demand for healthier drink options, creating opportunities for innovation in the healthy beverage industry. ## Related on Trend Hunter - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Peelable Snack Pouches](https://www.trendhunter.com/trends/proampac.md) - [Childhood-Inspired Juice Rebrandings](https://www.trendhunter.com/trends/big-jug.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Revamped Eco Juice Packaging](https://www.trendhunter.com/trends/caprisun-packaging.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Bottled Single-Serve Juice Drinks](https://www.trendhunter.com/trends/capri-sun-bottles.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md)