# Co-Branded Press-On Nails imPRESS Recreated the Top OPI Colors as Press-On Nails By Laura McQuarrie | Published 2021-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/press-on-nail References: [prnewswire](https://www.prnewswire.com/news-releases/impress--opi-partner-to-create-press-on-nails-in-the-most-popular-opi-colors-301229063.html) & [imPRESSmanicure](http://imPRESSmanicure.com) With salons temporarily closed, people are investing in products that help them create simple, polished beauty looks from the comfort of home and imPRESS and [OPI](https://www.trendhunter.com/trends/gelement) are teaming up to streamline the at-home manicure process. For the first time ever, imPRESS Color Press-On Manicure from [KISS](https://www.trendhunter.com/trends/kiss-and-impress-nails), is introducing a collaboration with the global nail polish brand and it is recreating its top colors as press-on manicure products. The imPRESS Color Press-On Manicures can be found in beloved OPI nail polish colors, including 10 best-selling shades like Dulce de Leche, Suzi Talks with Her Hands and [Lincoln](https://www.trendhunter.com/trends/opicons-collection) Park After Dark. Each kit includes 30 nails, a prep pad and a manicure stick, plus no glue or dry time is needed. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **At-home Manicure Kits:** As salons remain closed, innovating home manicure kits that are user-friendly and offer professional results can disrupt the beauty industry. - **Co-branded Beauty Products:** Collaborations between established beauty brands can provide a platform for unique innovations that cater to wider audiences. - **Alternative Nail Products:** With the increase in conscious consumerism, coming up with alternative products that provide the same results as traditional products yet are environment-friendly can disrupt the nail industry. ### Industries Being Reshaped - **Beauty and Cosmetics:** Launching unique beauty products that cater to changing consumer needs can create a loyal consumer base. - **Fashion and Apparel:** Including at-home manicure kits as an accessory to an outfit or collection can increase brand value and provide consumers with a complete, polished look. - **Health and Wellness:** Innovating alternative, eco-friendly products can cater to conscious consumerism and contribute towards an overall sustainable lifestyle. ## Related on Trend Hunter - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md) - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md) - [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md) - [High-Fashion Press-On Nails](https://www.trendhunter.com/trends/prabal-gurung-x-kiss.md) - [Press-On Nails Rebranding Efforts](https://www.trendhunter.com/trends/presson-nails.md) - [Nourishing Press-On Nails](https://www.trendhunter.com/trends/sally-hansen-salon-effects-perfect-presson-nail-collection.md) - [Citrus-Inspired Press-Ons](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse.md) - [At-Home Gel Polish Systems](https://www.trendhunter.com/trends/gelement.md)