# Convenient Tea-Brewing Tumblers The Press Iced Tea Bottle Offers a Brew-and-Go Experience By Ell Smith | Published 2017-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/press-iced-tea References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/personal/personal-accessories/press-iced-tea-bottle/) & [uncommongoods](https://www.uncommongoods.com/product/press-iced-tea-bottle) As its name suggests, the Press Iced Tea Bottle offers users a "Brew and go" experience that differs from traditional tea-making methods. Steeping, straining and waiting for the beverage to cool down is a multi-step process that can take relaxation out of the equation. 'Press' was designed to be used without the complicated preparation. Users simply add hot water to tea -- whether it be loose leaf or in bag form. After steeping, a plunge-like device can be pressed down, effectively straining the tea to ensure a smooth drinking experience. An additional chamber on the outside of the bottle can be used to insulate the warm beverage, or, to contain ice cubes, transforming a hot drink, into a refreshing iced tea. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Convenient Tea Brewing:** The Press Iced Tea Bottle offers a convenient and hassle-free brewing experience for tea lovers. - **Brew-and-go:** The 'Press' design allows users to brew their tea and take it on the go, eliminating the need for additional preparation and separate containers. - **Innovation in Tea-making:** The Press Iced Tea Bottle disrupts traditional tea-making methods by simplifying the process and creating a versatile device for brewing, straining, and keeping tea hot or cold. ### Who This Affects Most - **Food and Beverage:** The convenient tea brewing method offered by the Press Iced Tea Bottle provides opportunities for innovation and new product development in the food and beverage industry. - **Travel and Leisure:** The Brew-and-Go concept of the Press Iced Tea Bottle caters to the needs of busy travelers and outdoor enthusiasts, presenting disruptive innovation opportunities in the travel and leisure industry. - **Home and Kitchen Appliances:** The innovative design of the Press Iced Tea Bottle creates potential for disruptive innovations in home and kitchen appliances, specifically targeting tea-making and beverage storage and insulation. ## Related on Trend Hunter - [Digital Tea Brewing Bottles](https://www.trendhunter.com/trends/bota-bottle.md) - [Next-Gen Tea Brewers](https://www.trendhunter.com/trends/airomini.md) - [Fruit-Squeezing Water Bottles](https://www.trendhunter.com/trends/pressa-bottle.md) - [Luxury Full-Leaf Tea Brewers](https://www.trendhunter.com/trends/affinitea.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md) - [Luxe Tea-Brewing Appliances](https://www.trendhunter.com/trends/affinitea-brewing-system.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md) - [Magnetic Three-in-One Tea Brewers](https://www.trendhunter.com/trends/ohteavor.md)