# Livestreamed Press Events Primark's 360-Degree 'Press Day Live' is Set Like a Casual Vlog Haul By Laura McQuarrie | Published 2016-06-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/press-day References: [youtube](https://www.youtube.com/watch?v=Te9J6vgpM0g) Irish clothing retailer [Primark](https://www.trendhunter.com/trends/primark-x-victoria-jenkins) is now embracing a new video format for press day events. While press days are familiar to many bloggers and other members of the media, Primark is now inviting all consumers to get a sneak peek at upcoming collections with its new 'Press Day Live' videos. Primark ‘s social media manager Anna Ahern says: "We wanted to make this press day accessible for all, and give our audience an exclusive insight into an event that’s traditionally industry-only." These 360-degree videos on [YouTube](https://www.trendhunter.com/trends/brandcast) show off items from the AW16/17 collection in a casual vlog-style "haul" format. This kind of transparency gives consumers a reason to keep watch of social channels for preview of upcoming releases. In the womenswear and menswear hauls, fashion influencers like Dolly Bow Bow and Charlotte Hole are featured. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Livestreamed Press Events:** Livestreamed press events are redefining the traditional press day by making them accessible to all, increasing audience engagement and providing exclusive insights. - **360-degree Videos:** 360-degree videos are revolutionizing the way brands showcase their collections, allowing for a more immersive and personalized experience for consumers. - **Transparency and Social Media:** The trend of embracing transparency through social media channels is giving consumers exclusive access to behind-the-scenes events and increasing anticipation for new releases. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can leverage livestreamed press events to generate buzz, connect with consumers, and drive sales through exclusive previews. - **Digital Marketing:** Digital marketing can leverage 360-degree videos to create engaging and immersive experiences, helping brands stand out in a crowded online landscape. - **Influencer Marketing:** The rise of livestreamed press events and transparency on social media presents new opportunities for influencer marketing, allowing fashion influencers to partner with brands for product previews and endorsements. ## Related on Trend Hunter - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Inspiring Shoppable Series](https://www.trendhunter.com/trends/pinterest-tv.md)