# Presidential Newspaper Purses The Obama Clutch Features Victory News Collage By lourdes sanchez bayas | Published 2009-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/presidential-purses-the-obama-clutch References: [highsnobette](http://www.highsnobette.com/posts/archive/2009/january/13/the_obama_clutch/index.htm) & [boutiquemix](http://boutiquemix.com/catalog/index.php?main_page=product_info&cPath=2&products_id=741) President-elect Barack Obama and his message of hope and change has spawned a humongous industry of all kinds of goods with his likeness or name, or both. The merchandise we are introducing now is the “Obama Clutch." Handcrafted by Armando Javier, the [handmade purse](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch), which seeks to celebrate the president-elect's victory, was made of a [collage of news and headlines](https://www.trendhunter.com/trends/ophidian-mini-bag-collection) of Obama's historic victory. The purse is priced at priced at $195. **Implications** - For individuals who feel that voting doesn't show enough support for the presidential candidate, these purses are definitely a [stylish option to showcase support](https://www.trendhunter.com/trends/election-collection). My only dilemma is that voting is free, while the purses actually cost money! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Political Fashion Accessories:** Handcrafted purses dedicated to political campaigns and candidates are becoming a trend. - **Celebrity Collage Merchandise:** Handmade merchandise made of a collage of news and headlines featuring celebrities, events, and more are becoming a trend. - **Personalized Victory Clutches:** Personalized clutches featuring news collages commemorating personal victories of individuals are becoming a trend. ### Where This Applies - **Fashion Accessories Industry:** The fashion accessories industry can incorporate the theme of political campaigns and create handcrafted accessories. - **Merchandise Industry:** The merchandise industry can create handmade merchandise featuring various news and headlines of events like celebrity endorsements. - **Personalized Accessories Industry:** The personalized accessories industry can create customized clutches featuring news collages that commemorate personal achievements. ## Related on Trend Hunter - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md) - [Arcade Game-Inspired Purses](https://www.trendhunter.com/trends/claw-purse.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md)