# Tugging Presidential Heartstrings Pedigree's Obama Dog Adoption Campaign By Elsa Blaine | Published 2008-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/presidential-heartstrings-pedigrees-obama-dog-adoption-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/pedigree_obama) & [pedigree](http://www.pedigree.com/03Adoption/Adopt) The Pedigree Adoption Drive is tugging at Obama’s heartstrings with their latest ad campaign. As the President-Elect has stated, the family will be bringing a new pup into the White House when they move in early in 2009. The American dog food manufacturer has grasped this prime opportunity to promote their [dog adoption program](https://www.trendhunter.com/trends/shelters-united) with this new print ad. The poster reads, “Dear President-Elect Obama, We’d love to help you fulfill your first campaign promise. We are thrilled that you are celebrating your victory by adopting a dog into your family. We think that you’ll find that shelter dogs are among the most loyal, loving and special dogs in the world. And no dog is more in need of a little hope. You can find a great dog and learn more about responsible adoption at [http://www.DogsRule.com](http://www.DogsRule.com)" Advertising can sometimes be shocking and questionable in its intent, but [Weber Shandwick](https://www.trendhunter.com/trends/Weber-Haus-Distillery) Chicago & [TBWA Chiat Day](https://www.trendhunter.com/trends/pet-ownership), from Los Angeles have pulled together a real sentimental hit with this campaign. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Adoption Campaigns:** Advertising campaigns that promote pet adoption as a form of responsible pet ownership. - **Celebrity Endorsements in Advertising:** Using the influence of celebrity figures to promote a particular product or service. - **Social Responsibility Marketing:** Marketing strategies that align with a company's values of social responsibility and ethical behavior. ### Sectors Adopting This - **Pet Care Industry:** Companies within the pet care industry can leverage pet adoption campaigns to promote their brand and drive sales. - **Advertising Industry:** Advertising agencies can capitalize on the trend of celebrity endorsements in advertising to develop unique ad campaigns. - **Corporate Social Responsibility:** Companies can use social responsibility marketing to differentiate themselves from competitors and attract socially conscious consumers. ## Related on Trend Hunter - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Nationwide Pet Adoption Events](https://www.trendhunter.com/trends/pedigree-shelter-sunday.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Adoption Support Candy Campaigns](https://www.trendhunter.com/trends/trolli-campaign.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md)