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# Political Comic Books
Stephen Colbert in 'The Amazing Spider-Man'

By lourdes sanchez bayas | Published 2008-10-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/presidential-comics-stephen-colbert-teams-up-with-spiderman-runs-for-presid
References: [blog.indecision2008](http://blog.indecision2008.com/tag/marvel/)

[Marvel Comics](https://www.trendhunter.com/trends/stuf-of-legends) has teamed up with Comedy Central TV personality Stephen Colbert for a special edition called The Amazing Spider-Man #573.

Colbert, who a few months back announced his (mock) candidacy for the presidency, will be pairing up with [Marvel's iconic character Spider-Man](https://www.trendhunter.com/trends/your-friendly-neighborhood-spiderman) as Colbert resumes his role as a USA presidential candidate in the make-believe [Marvel Universe](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging).

The sale of the first issues of The Amazing Spiderman #573 is scheduled for 10/15.

**Implications** - Businesses that can transform a serious or important subject matter into one that is humorous and lighthearted will see favorable results in today's industry. Businesses that employ this tactic will portray themselves as a highly approachable organization, a quality to which many of today's consumers will appreciate.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 24% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### Why This Trend Is Growing

- **Political Comic Books:** The rise in political humor in comic books presents opportunities for publishers to target audiences interested in both politics and entertainment.
- **Collaborations:** Partnering with popular TV personalities and icons can disrupt typical comic book sales and attract a wider audience.
- **Satirical Marketing:** Using satire to promote products or services can appeal to consumers who value humor and approachability in brands.

### Industries Being Reshaped

- **Publishing:** Publishers can capitalize on the trend of political comic books and collaborate with popular personalities to attract new readers and increase sales.
- **Entertainment:** Entertainment companies can leverage the popularity of political humor in comic books to create TV shows, movies, or merchandise that appeal to a wider audience.
- **Marketing and Advertising:** Marketing and advertising agencies can use satire and humor in their campaigns to make their brand messages more approachable and memorable.

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