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# Superhero Presidents
Obama in Comic Books from Spider Man to Savage Dragon

By Shelby Lee Walsh | Published 2009-06-01 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/presidential-comic-book-obama
References: [comicsalliance](http://www.comicsalliance.com/2009/05/28/the-best-obama-cameos-in-comics/)

Barack Obama came into office promising hope and change to the American public. Perhaps this is why so many [graphic novelists](https://www.trendhunter.com/trends/dreamcanvas) have made Obama a character in their adventurous plots.

Obama has appeared in everything from [Spider Man](https://www.trendhunter.com/trends/spiderman-x-crocs) to Savage Dragon and many more are continuously including the history-making president.

Check out the gallery above to see some of Obama’s [comic book appearances](https://www.trendhunter.com/trends/super-heroes-vs-villains) and to see some rippling muscle illustrations of the heroic president.

**Implications** - One of the best ways a company can connect with consumers is by investing in marketing that explicitly mocks a politician or celebrity engaged in a tumultuous bit of pop culture infamy. By attaching the brand name to a relevant cultural event, the company shows it has its finger on the pulse of water cooler discussion, personalizing the brand in the process.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 51% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What Makes This Trend Stand Out

- **Superhero Presidents:** Opportunities for creating comic book characters based on real-life political figures with the aim of connecting with consumers and personalizing the brand.
- **Graphic Novel Marketing:** Using graphic novels as a medium for marketing to engage consumers and showcase brand relevance.
- **Cultural Event Branding:** Attaching brand names to relevant cultural events to demonstrate brand awareness and connection with popular discussions.

### Sectors Adopting This

- **Entertainment:** Creating comic book characters based on political figures to boost interest in graphic novels and engage consumers.
- **Advertising:** Utilizing graphic novels as a marketing tool to reach and attract consumers with visually compelling content.
- **Branding:** Using cultural events and popular discussions to promote brand relevance and connect with consumers on a personal level.

## Related on Trend Hunter

- [Superhero-Inspired Comic Series](https://www.trendhunter.com/trends/marvel-collection.md)
- [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md)
- [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md)
- [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md)
- [Collaboration Superhero Comics](https://www.trendhunter.com/trends/bazooka-bubble-gum-and-dc-comics.md)
- [Hero-Collab Color-Chaning Cookies](https://www.trendhunter.com/trends/stuf-of-legends.md)
- [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md)
- [Superhero-Themed Cereal Boxes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-1.md)
- [Reimagined Beloved Character Comics](https://www.trendhunter.com/trends/marvel-and-disney.md)
